- Eating Email's Lunch
Email Insider, Jim Ducharme - Monday, September 16, 2013
Not long after the sugar packet was invented in Brooklyn in 194 ...
- Change The Mindset, Not The Channel
Email Insider, Jim Ducharme - Tuesday, January 8, 2013
Shiny-object syndrome has been a problem for email marketers almost since d ...
- Best Send Times?
Email Insider, Jim Ducharme - Wednesday, November 7, 2012
If you're a veteran of the email marketing biz, you may ...
- Swimming The Social Channel For Better Email
Email Insider, Jim Ducharme - Tuesday, September 4, 2012
Social channels provide marketers a wonderful virtual duck blind where they c ...
- On The Subject Of Subject Lines
Email Insider, Jim Ducharme - Monday, August 6, 2012
We see a lot of artificial delineations between social channels and emai ...
- Five Things Dad Taught Me About Email Marketing Without Even Trying
Email Insider, Jim Ducharme - Tuesday, June 12, 2012
My father has always been good at turning a phrase. I'm oft ...
- Getting Smart About Smartphones
Email Insider, Jim Ducharme - Tuesday, May 15, 2012
For years we accessed information via computers much the same way ...
- A Conversation About Conversions
Email Insider, Jim Ducharme - Monday, April 16, 2012
I think just about everyone in email marketing has had the discussi ...
- Flipped Funnel: Changes In Sales Paradigm Affect Email, Too
Email Insider, Jim Ducharme - Monday, March 19, 2012
The funnel is a tried-and-true symbol of the sales process. Leads co ...
- Dancing To The Tune Of The 'All About Me' Consumer
Email Insider, Jim Ducharme - Wednesday, February 22, 2012
At least one speaker at the recent MarketingSherpa Email Summit mentioned th ...