- What Will Digital Newsroom Of The Future Look Like?
Publishers Daily, Rich Routman - Wednesday, August 23, 2017
The newsroom of the future, or Newsroom 3.0, has been a heavi ...
- The Converging Worlds Of Sports And Entertainment
Publishing Insider, Rich Routman - Friday, May 19, 2017
With the growing fusion of sports and pop culture, brands have ...
- Why Legacy Media Brands Will Not Make E-Sports Work
Publishing Insider, Rich Routman - Thursday, April 6, 2017
Recent reports show e-sports has an estimated online audience of 225 milli ...
- Publishing Trends Worth A Second Look
Publishing Insider, Rich Routman - Thursday, March 16, 2017
The world of digital publishing is constantly evolving. Trends that are h ...
- Super Bowl Ad Or A Private Island?
Marketing Daily, Rich Routman - Friday, February 3, 2017
See what $5 million can get you these days, especially on thin ...
- What's In Store For 2017? Four Bold Predictions For Sports Media
Publishing Insider, Rich Routman - Thursday, December 15, 2016
It's been an exciting and dynamic year in the sports world. ...
- Hyper-Telling Of Sports: The Next Frontier For Immersive Experiences
Publishing Insider, Rich Routman - Thursday, November 17, 2016
Social storytelling has been a buzzword in the digital landscape for so ...
- The Fine Line Between Sponsored Content & Advertising
Publishing Insider, Rich Routman - Thursday, October 13, 2016
The rise of sponsored content has been in the news a l ...
- Publishing Brands & Social Influencers: The Perfect Union
Publishing Insider, Rich Routman - Thursday, September 15, 2016
Publishers, much like marketers, are looking for more precise ways to enga ...
- The Social Video Truths
Publishing Insider, Rich Routman - Thursday, August 11, 2016
Progressive publishers know that social video is a crucial part of a ...
- Why Citizen Journalism Works For Sports
Publishing Insider, Rich Routman - Thursday, July 21, 2016
Publishers are realizing the benefits of content produced by citizen journalists ...
- Is Social Key To Innovating Sports Digital Advertising Experience?
Publishing Insider, Rich Routman - Thursday, June 30, 2016
Advertisers and sponsors clamor to be involved with sports, given the uniq ...
- Is Programmatic Creating -- Or Killing -- Jobs?
Programmatic Insider, Rich Routman - Monday, June 15, 2015
The transition to programmatic, despite moves by companies such as Demand Med ...
- Best Video Strategy: TV Replacement Or TV Amplification?
Video Insider, Rich Routman - Wednesday, April 23, 2014
While some advertisers are now pursuing a video-neutral advertising strategy, in whi ...
- The Year Of Sports Video
Video Insider, Rich Routman - Wednesday, February 19, 2014
Once every four years, it arrives: the Year of Sports Video. ...
- How The Unlinking Of Video Rights Will Affect Video Scale
Video Insider, Rich Routman - Tuesday, October 22, 2013
While it's common for content rights-holders, specifically in sports and lifestyle, ...
- What's Next: Consolidation Or More Proliferation In Digital Video?
Video Insider, Rich Routman - Thursday, September 12, 2013
The growth of digital video has not only given rise to ma ...
- Content, Context Or Audience?
Video Insider, Rich Routman - Thursday, August 8, 2013
As time spent on digital platforms, with a focus on video, begi ...
- Specialized Exchanges Fill The Holes In Video RTB
Video Insider, Rich Routman - Wednesday, March 13, 2013
DSPs have increased their commitment to video, but so far there h ...
- Will YouTube's Subscription Push Kill Cable?
Video Insider, Rich Routman - Tuesday, February 19, 2013
YouTube, Google's all-powerful streaming video giant, has plans that will soon dramatical ...
- The Ad Opportunities In Long-Form Video
Video Insider, Rich Routman - Wednesday, February 6, 2013
According to comScore, nearly 85% of the U.S. Internet audience watches approximate ...
- CES Grows More Important To Digital Video Ad Community
Video Insider, Rich Routman - Wednesday, January 9, 2013
What's the biggest yearly event for digital advertising? In digital video, mo ...
- RTB's Effect On Video Sellers
Video Insider, Rich Routman - Wednesday, December 19, 2012
From the first discussions of real-time bidding (RTB) and its effect ...
- Five Rules For Creating And Distributing Branded Video Content
Video Insider, Rich Routman - Tuesday, December 11, 2012
Consumers have come to expect some form of commercial interruption when viewi ...
- Video Advertising Lessons From The 2012 Elections
Video Insider, Rich Routman - Tuesday, November 20, 2012
The 2012 election season has come and gone, and those selling digit ...
- What's Stopping Connected TV?
Video Insider, Rich Routman - Thursday, November 1, 2012
A few weeks ago, an industry study found that more people a ...
- The Most Overused Words In Online Video
Video Insider, Rich Routman - Wednesday, October 10, 2012
Adapting to the evolution of the media industry often requires new vocabular ...
- The Video Seller Reality
Video Insider, Rich Routman - Tuesday, October 2, 2012
Most sellers and their respective companies seem to be in stark deni ...
- Cracking Into Video's Cost Structures
Video Insider, Rich Routman - Thursday, September 13, 2012
Video, like all other forms of online advertising, changes rapidly. While viewe ...
- Key Factors Affecting Political Video Advertising
Video Insider, Rich Routman - Wednesday, August 29, 2012
With the Republican National Convention in full swing in Tampa, the ne ...