INGRID FROELICH

Ingrid Froelich is the senior marketing writer for SDL Tridion.

  • Your Customers Are Your Brand Experience
    Brand experience -- your customers' perceptions of their interaction with you -- ...
  • Relevance In An 'Always On' World
    Relevant customer experience now involves much more than just pushing out content ...
  • Thinking Globally, Acting Locally
    More than ever, global and local marketers need to align their message, ...