- 'Pros And Cons Of In-House Affiliate Management'
Around the Net in Real-Time, Tyler Loechner - Friday, August 30, 2013
The Drum today posted an article detailing "the pros and cons ...
- Two Mobile Programmatic Platforms Merge
Real-Time Daily, Tyler Loechner - Friday, August 30, 2013
Adello, a European mobile programmatic platform, this week merged with HStreaming, ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Friday, August 30, 2013
"[Company] was born out of a patented technological breakthrough that is n ...
- The Summer Of 2013 At A Glance: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 30, 2013
Monday marks the unofficial end of summer, and even though the d ...
- Headway Digital Announces DSP/DMP Integration, Focuses On Latin America And US Hispanics
Real-Time Daily, Tyler Loechner - Thursday, August 29, 2013
Headway Digital, a global trading desk and one of the leading demand-si ...
- NBC's 'Million Second Quiz' Show: Made For 2013, But Suggests Real-Time Isn't Ready For Prime Time
RTBlog, Tyler Loechner - Thursday, August 29, 2013
"The Million Second Quiz," NBC's new-age game show, is a little le ...
- Turn Launches In Tokyo, Taps Sato From Google Japan
Real-Time Daily, Tyler Loechner - Wednesday, August 28, 2013
Turn today announced the launch of its Japan operations as well ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Wednesday, August 28, 2013
"With an unmatched number of media connections, a single, universal connection poin ...
- 'Splicky' - A New Mobile DSP From Sponsormob And Jaduda
Real-Time Daily, Tyler Loechner - Wednesday, August 28, 2013
Mobile advertising company Sponsormob and mobile marketing company Jaduda today introduced Splick ...
- Real Media Group Launches 24/7 mStory To Connect Advertisers, Consumers Cross-Screen
Real-Time Daily, Tyler Loechner - Wednesday, August 28, 2013
Real Media Group has launched 24/7 mStory, a mobile offering meant ...
- DataXu Webinar With Guest Joanna O'Connell Set For September 11
Real-Time Daily, Tyler Loechner - Wednesday, August 28, 2013
DataXu today announced an online webinar which will feature Adrian Tompsett, DataXu ...
- Mobile Ad World Making Room For RTB
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 27, 2013
"Real-time bidding, or 'programmatic buying' as it is sometimes called, is remaki ...
- AOP Chair Calls For Pubs To Embrace Private Ad Exchanges
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 27, 2013
John Barnes, chairman of the Association of Online Publishers (AOP), told T ...
- Hershey's New Account Comes With Inclusion In IPG Programmatic Model
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 27, 2013
MediaPost Agency Daily yesterday reported that Hershey's "has consolidated its global med ...
- Martini Media Secures $14 Million Round
Real-Time Daily, Tyler Loechner - Tuesday, August 27, 2013
Martini Media today announced that the company has secured a $14 milli ...
- Welch Joins SpotXchange, Both Bullish On European Market
RTBlog, Tyler Loechner - Tuesday, August 27, 2013
Digital video ad marketplace SpotXchange today announced that Nick Welch has be ...
- RTB, Transparency, And The 'True Value Of Media'
Around the Net in Real-Time, Tyler Loechner - Monday, August 26, 2013
"With more transparent buying at the URL level via real-time bidding (RTB ...
- SpotXchange Announces Programmatic Video Summit For Premium Pubs
Real-Time Daily, Tyler Loechner - Monday, August 26, 2013
SpotXchange today announced that it will hold a programmatic video leadership summ ...
- Hochhauser Joins OpenX Board Of Directors
Real-Time Daily, Tyler Loechner - Monday, August 26, 2013
OpenX today announced the appointment of Howard Hochhauser to its board ...
- [x+1] Research: Only 3% Of Marketers Find 'Good ROI' In Mobile
Real-Time Daily, Tyler Loechner - Monday, August 26, 2013
Marketing technology company [x+1] is gearing up to release a research repo ...
- AcuityAds Claims 33% Share Of Canadian RTB Market In 2013
Real-Time Daily, Tyler Loechner - Monday, August 26, 2013
AcuityAds today announced that the company's platform is expecting to account f ...
- Real-Time With Nexage's CMO Victor Milligan On Mobile RTB
RTBlog, Tyler Loechner - Monday, August 26, 2013
Mobile and programmatic are two of the trendiest topics in the indust ...
- EMarketer Ups RTB Estimates: U.S. Spend To Grow Nearly 74%
Real-Time Daily, Tyler Loechner - Friday, August 23, 2013
A new report from eMarketer estimates that real-time bidding (RTB) spend ...
- Inaugural ANA Real-Time Marketing Conference Set For December 4
Real-Time Daily, Tyler Loechner - Friday, August 23, 2013
The Association of National Advertisers (ANA) has set a date and ti ...
- Yesterday's Nasdaq Glitch Provides Today's Quote Of The Day
Real-Time Daily, Tyler Loechner, Joe Mandese - Friday, August 23, 2013
Warwick Business School Assistant Professor of Finance, Arie Gozluklu, on yesterday's Nasd ...
- The Trade Desk Revamps DMP, Integrates With Stand-Alones
Real-Time Daily, Tyler Loechner - Friday, August 23, 2013
The Trade Desk this week announced that it has launched the ne ...
- Real-Time With News Corp.'s Greg Clayman On The New Exchange
RTBlog, Tyler Loechner - Friday, August 23, 2013
I asked News Corp.'s Greg Clayman to explain the upside of t ...
- Department Of Transport Using RTB With BlisMedia
Around the Net in Real-Time, Tyler Loechner - Thursday, August 22, 2013
The Drum reported today that the Department of Transport is using Infinity ...
- Facebook Forges Ahead With Mobile Rich Media Ads Via PointRoll Agreement
Mobile Marketing Daily, Tyler Loechner - Thursday, August 22, 2013
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 201 ...
- Interactive Video Ads Double Purchase Intent
Real-Time Daily, Tyler Loechner - Thursday, August 22, 2013
Viewers exposed to interactive video ads express double the intent to purcha ...