- Industry Reading Habits Reveal Lingering Concerns With Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, December 31, 2013
"Programmatic buying is currently one of the hottest topics in marketing circle ...
- Programmatic Predictions For 2014
RTBlog, Tyler Loechner - Tuesday, December 31, 2013
With 2014 right around the corner, many programmatic media-buying experts are eag ...
- The 'Nerds' Should Be Doing The Selling
Around the Net in Real-Time, Tyler Loechner - Monday, December 30, 2013
Advertising Age has posted an article saying data scientists should be ...
- Where Programmatic Advertising Fits In 'Hyperlocal Publishing'
Around the Net in Real-Time, Tyler Loechner - Friday, December 27, 2013
Street Fight today published an article exploring the topic of "hyperlocal publishing ...
- The Dark Side Of The Apple
RTBlog, Tyler Loechner - Friday, December 27, 2013
Adweek recently reported that Apple is building a real-time bidding (RTB) platfo ...
- Programmatic's Success, AOL's Adap.tv Deal Highlighted In 2013 Online Video Stories
Around the Net in Real-Time, Tyler Loechner - Thursday, December 26, 2013
The Video ink has posted a story outlining the five "most interesti ...
- Why Programmatic Fails For B2B Marketing
Around the Net in Real-Time, Tyler Loechner - Thursday, December 26, 2013
Business2Community.com recently posted an article titled, "The Real Reasons Programmatic Ad Bu ...
- Rocket Fuel Updates Credit Line, Can Borrow Up To $100M
Real-Time Daily, Tyler Loechner - Thursday, December 26, 2013
Rocket Fuel today announced it has updated its credit line to gi ...
- Ex-Airpush CTO To Launch Mobile RTB Platform
Around the Net in Real-Time, Tyler Loechner - Tuesday, December 24, 2013
Exchange4Media has reported that Vaibhav Gupta, who recently resigned as CTO ...
- Ex-Salesforce Exec Joins Rubicon As Third Regional MD
Real-Time Daily, Tyler Loechner - Tuesday, December 24, 2013
Rubicon Project recently announced the appointment of Stuart Bartram as managing directo ...
- Justine Sacco Saga Led To No-no Real-Time Marketing Effort By Gogo
Around the Net in Real-Time, Tyler Loechner - Monday, December 23, 2013
In-flight Internet provider Gogo is the latest company to try wedging itse ...
- IXI Updates Measurement Platform
Real-Time Daily, Tyler Loechner - Monday, December 23, 2013
Data provider IXI Services, a division of Equifax, has announced an upda ...
- Ad Tech's IPO Bubble: Real-Time With LiveRail CEO Mark Trefgarne
RTBlog, Tyler Loechner - Monday, December 23, 2013
Ad technology company IPOs were aplenty in 2013, and rumors of mo ...
- PubMatic To Expand Into Japan In 2014
Around the Net in Real-Time, Tyler Loechner - Friday, December 20, 2013
Techcircle.in has reported that PubMatic is planning to expand into Japan ...
- Programmatic To Cause Online Video 'Shake-Up' In APAC
Around the Net in Real-Time, Tyler Loechner - Friday, December 20, 2013
ClickZ has posted an article written by Matt Von der Muhll, managi ...
- Faces In Creative Double Odds That Ads Will Be Seen
Online Media Daily, Tyler Loechner - Thursday, December 19, 2013
The typical Internet user is served 1,707 display ads each month. Counti ...
- Smarten Up, It's Not All About Speed
RTBlog, Tyler Loechner - Friday, December 20, 2013
The advertising technology space would be well served in learning a less ...
- DataXu To File For IPO
Around the Net in Real-Time, Tyler Loechner - Thursday, December 19, 2013
Business Insider reported that DataXu CEO Mike Baker has confirmed he wi ...
- Reduce Data To White Label Real-Time Analytics Platform For Agencies
Around the Net in Real-Time, Tyler Loechner - Thursday, December 19, 2013
Techcircle.in has reported that Reduce Data, a real-time ad analytics platform, h ...
- What A CEO Should Know About Data Analytics
Around the Net in Real-Time, Tyler Loechner - Thursday, December 19, 2013
Forbes today posted an article titled "What Every CEO Needs To Kn ...
- FreeWheel, comScore Partner To Make Online Video Buying More Like TV
Real-Time Daily, Tyler Loechner - Thursday, December 19, 2013
Video ad platform FreeWheel today announced it has partnered with comScore ...
- Cookies, Privacy And Mega-Monopolies (And Avoiding The 'Dark Ages' Again): Real-Time With Neustar's Dave Helmreich
RTBlog, Tyler Loechner - Thursday, December 19, 2013
Dave Helmreich, Neustar's vice president of media and advertising, thinks some priva ...
- Xaxis, 24/7 Merger Quadruples Impressions On Platform
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 18, 2013
Beet.TV has posted an interview with Brian Gleason, MD North America, ...
- Bringing Big Data To Paid Search
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 18, 2013
Search Engine Watch has posted an article calling paid search Big Da ...
- 'Tis The Season: Gift Givers Most Expensive Audience To Target On Digital Exchanges
Real-Time Daily, Tyler Loechner - Wednesday, December 18, 2013
It's no secret that marketers spend more in the months leading ...
- Real-Time With Vistar's Jeremy Ozen On Why Place-Based Is Ready For Programmatic
RTBlog, Tyler Loechner - Wednesday, December 18, 2013
Last week I posted an article exploring programmatic's place in place-based medi ...
- Real-Time Marketers Walk Line Between Preparedness, Action
Real-Time Daily, Tyler Loechner - Tuesday, December 17, 2013
Altimeter Group released a report Tuesday titled "Real-Time Marketing: The Agility ...
- Travel Platform Sojern Raises $10 Million, Names Atkisson CFO
Real-Time Daily, Tyler Loechner - Tuesday, December 17, 2013
Data-driven traveler ad platform Sojern is expected to Tuesday announced it h ...
- Taste Testers: What RTB Can Learn From RTM
RTBlog, Tyler Loechner - Tuesday, December 17, 2013
One of the more interesting topics raised in the real-time marketing repo ...
- Apple To Build RTB Exchange For In-App Ads
Around the Net in Real-Time, Tyler Loechner - Monday, December 16, 2013
Adweek has reported that Apple is building a real-time bidding (RTB) exchan ...