- 'Premium' Programmatic's Three Roadblocks
Around the Net in Real-Time, Tyler Loechner - Monday, March 31, 2014
ClickZ has published an article listing three challenges "stand[ing] in the w ...
- Time Using First-Party Data For Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, March 31, 2014
Patrick Landi, executive director of programmatic sales at Time Inc., told Beet. ...
- ANA/Forrester Find Only Half Of Marketers Using Programmatic
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
Despite all the bells and whistles, programmatic buying still has plenty ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
"[Company] is best-known for its groundbreaking cross-screen technology, housed within its [Platform ...
- Programmatic Trends: Retail Down, Travel Up In Q1
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
Digital-marketing tech company IgnitionOne has released its Q1 2014 digital marketing repor ...
- PubMatic's Goel: Programmatic Opportunities Will Only Grow
Around the Net in Real-Time, Tyler Loechner - Friday, March 28, 2014
Re/code has published an article written by Rajeev Goel, co-founder and C ...
- VivaKi Bringing 'Native' To AOD Trading Desk
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabiliti ...
- Epom Raises $7 Mil To Enter U.S., Partners With 10 DSPs
Real-Time Daily, Tyler Loechner - Monday, March 31, 2014
Epom, a Ukraine-based ad management platform, recently announced it has acquired ...
- Ad Tech Requires Different, Not Fewer, Agency Folk
RTBlog, Tyler Loechner - Monday, March 31, 2014
There is a perceived power struggle between tech providers, trading desks, agencie ...
- Microsoft Launches Programmatic Video Ad Network In UK
Around the Net in Real-Time, Tyler Loechner - Thursday, March 27, 2014
Microsoft on Thursday launched the Microsoft Video Network, a programmatic video ...
- DataXu Encouraging Agencies To Build In-House Trading Desks
Real-Time Daily, Tyler Loechner - Thursday, March 27, 2014
DataXu, a demand-side platform (DSP), on Thursday announced a new interface mea ...
- CPXi Raises $30 Million, Promotes Hirsch To President
Real-Time Daily, Tyler Loechner - Thursday, March 27, 2014
CPXi, an ad tech company with a focus on applying programmatic technologi ...
- Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Grapeshot, a UK-based digital ad tech company, on Friday announced it h ...
- AOL To Mesh Ad Tech Stack Into 'One' Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born fr ...
- TubeMogul Files For $75 Million IPO
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
Programmatic video ad platform TubeMogul is the latest ad tech company ...
- ReactX Gives Buyers Access To 'High Impact, Custom' Ads Via RTB
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
Ad platform ReactX on Wednesday announced the launch of a new platfo ...
- Hubspot Tops Another Marketing Automation List
RTBlog, Tyler Loechner - Thursday, March 27, 2014
G2 Crowd, an enterprise software review site, has released a ranking ...
- Turn Strikes First Mobile, Video 'Deal ID' Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, March 26, 2014
Turn on Wednesday announced upgrades to its marketing platform, including the additi ...
- Something's In The Water Down Under: Real-Time With AdRoll, AppNexus, RadiumOne Execs On Recent Moves Into Australia
RTBlog, Tyler Loechner - Wednesday, March 26, 2014
Over the past two weeks, three ad technology companies -- AdRoll, AppNexu ...
- Demandbase Raises $15 Million
Around the Net in Real-Time, Tyler Loechner - Monday, March 24, 2014
Demandbase, a retargeting platform for B2B marketers, this week announced it h ...
- Programmatic Market Must Earn Trust From Publishers, Marketers
Around the Net in Real-Time, Tyler Loechner - Monday, March 24, 2014
Chris Dobson, former BBC Worldwide VP and general manager of advertising, believ ...
- Automation 'Not Just For Nerds' Anymore
Around the Net in Real-Time, Tyler Loechner - Monday, March 24, 2014
Forbes has posted an article writing that automated ad buying has go ...
- European Ad Platform YD Names Triscari New CEO
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
European-based ad tech startup YD on Monday announced the appointment of Thom ...
- Coull Names Melisaratos Global Head Of Programmatic Ad Operations
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
Video ad network Coull has named Michelle Melisaratos global head of programmat ...
- Trademob Taps Genzlinger As CEO
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
Trademob GmbH, a mobile app marketing company with a real-time bidding (RT ...
- MyBuys Puts Money Where Mouth Is With New Display Ad Platform
Real-Time Daily, Tyler Loechner - Tuesday, March 25, 2014
MyBuys, a personalized display and email retargeting company ad, on Monday announc ...
- Can Live TV Be Altered By Real-Time Viewer Feedback?
RTBlog, Tyler Loechner - Tuesday, March 25, 2014
CBS took some shots via the Twitterverse over the weekend during i ...
- Criteo's Follow-On Offering Set At $45 Per Share
Real-Time Daily, Tyler Loechner - Friday, March 21, 2014
Criteo, the ad retargeting firm that filed its F-1 papers to ta ...
- Turn Partners With European SSP StickyAds.tv For Video Inventory
Real-Time Daily, Tyler Loechner - Friday, March 21, 2014
Turn this week announced it has partnered with StickyAds.tv, a European vid ...
- AdRoll Launches Book On Retargeting: Q&A With President Adam Berke
Real-Time Daily, Tyler Loechner - Monday, March 24, 2014
Ad retargeting firm AdRoll on Monday announced the launch of a bo ...