- Programmatic In Social Paying Off
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 30, 2014
ClickZ on Wednesday posted a commentary piece written by Ben Plomion, ...
- PR Newswire Latest To Nip 'High-Frequency Trading'
Real-Time Daily, Tyler Loechner - Wednesday, April 30, 2014
PR Newswire on Wednesday announced it has agreed with New York Attorn ...
- Facebook Unveils Audience Network For Mobile At F8
Real-Time Daily, Tyler Loechner - Wednesday, April 30, 2014
Facebook on Wednesday officially unveiled its mobile audience network, the Facebook Audien ...
- Facebook Wants People To 'Try Apps Without Fear'
Social Media & Marketing Daily, Tyler Loechner - Wednesday, April 30, 2014
Facebook wants to take the fear out of app testing. That's wh ...
- Adap.tv Partners With StickyAds For Access To European Inventory
Around the Net in Real-Time, Tyler Loechner - Tuesday, April 29, 2014
AOL's Adap.tv has partnered with StickyAds.tv, a video supply-side platform (SSP) f ...
- PubMatic Shuffles, Expands APAC Leadership Team
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Supply-side platform (SSP) PubMatic on Tuesday announced the appointment of Jason Barn ...
- Forrester Names PubMatic, Rubicon, DoubleClick 'Leaders' In SSP Field
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Research firm Forrester analyzed and scored what they deemed to be t ...
- CRM Agency Merkle Taps [x+1] For Data Management
Real-Time Daily, Tyler Loechner - Wednesday, April 30, 2014
Merkle, a customer relationship management (CRM) agency, on Wednesday announced it h ...
- Placemedia Taking Programmatic TV Local
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Placemedia, a TV ad exchange and subsidiary of Viamedia, on Wednesday announc ...
- Cross-Screen Or Bust
RTBlog, Tyler Loechner - Tuesday, April 29, 2014
I wrote about the ad tech industry's push toward "omni" just o ...
- Mobile Spend, Traffic Grows, Advertisers Adopt Rich Media Units
Mobile Marketing Daily, Tyler Loechner - Tuesday, April 29, 2014
Mobile advertising shows no signs of sluggishness. Global mobile traffic has gro ...
- Beliefnet Partners With Maxifier For Programmatic Selling
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Beliefnet, a provider of inspirational online and video content, has tapped Maxifier ...
- AudienceScience Taps Hochberg From AOL To Lead Data And Publisher Partnerships
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
AudienceScience, an ad tech provider that looks to partner directly with brand ...
- Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Vide ...
- Undertone Puts Viewability Center Stage, Rolls Out 'Cost Per Viewable Impression' Model
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
Taking "viewability as a currency" to the next level, Undertone has announc ...
- Simpli.fi Beefs Up DSP, Gives Buyers Access To Mobile, Video Inventory
RTBlog, Tyler Loechner - Tuesday, April 29, 2014
Simpli.fi, a demand-side platform (DSP), on Tuesday announced integrations with three n ...
- Video Propels Mobile Ads For Entertainment Industry
Mobile Marketing Daily, Tyler Loechner - Monday, April 28, 2014
When it comes to getting users to engage with mobile banners, vid ...
- PubMatic To Launch SSP For Japanese Market
Real-Time Daily, Tyler Loechner - Friday, April 25, 2014
PubMatic, in conjunction with So-net Media Networks, this week announced it ...
- Demandbase Upgrades Platform With Support Of Mobile, Video
Real-Time Daily, Tyler Loechner - Friday, April 25, 2014
Demandbase, a retargeting platform for B2B marketers, on Friday announced two maj ...
- DataXu Taps DoubleVerify For Viewability Ratings, Fraud Protection
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
DataXu, a demand-side platform (DSP), on Monday announced it has partnered wi ...
- Can Mobile, Video Save The Dying Banner?
RTBlog, Tyler Loechner - Monday, April 28, 2014
Is the banner dead? Maybe not -- but some say it's ...
- RadiumOne CEO Chahal Reportedly Charged With Domestic Violence Battery
Around the Net in Real-Time, Tyler Loechner - Friday, April 25, 2014
RadiumOne CEO Gurbaksh Chahal has reportedly "pleaded guilty to one charge ...
- Number Of Mobile RTB Auctions Increased 132% In Q1
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
Competition for biddable ad inventory in mobile heated up significantly last quarte ...
- MediaMath Acquires Cookie-less Targeting Company Tactads
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
With the downfall of cookies allegedly written on the wall, many ...
- DataXu Gets Creative, Acquires JasperLabs
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
DataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLab ...
- TC Media Launches Programmatic Marketplace In Canada
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
TC Media this week announced the launch of its Canadian Programmatic Marketplac ...
- Sightly Goes Local With New Video Ad Platform
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
Video ad tech provider Sightly on Thursday announced the launch of ...
- Taykey Rolls Out 'Academy' To Educate Real-Time Advertisers
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
Taykey on Thursday announced the launch of the "Real-Time Advertising Academy," ...
- Data-Driven Marketing Is Here, But Finding Talent And Pooling Data Remain As Hurdles
RTBlog, Tyler Loechner - Friday, April 25, 2014
Marketing is embracing its data-driven future, says Forrester, and its people a ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
"[Company's] flagship product, the [Company] Exchange, is the industry's first transparent, vertical ...