- DirecTV On Taking Programmatic In-House: 'Data Is A Currency'
Real-Time Daily, Tyler Loechner - Friday, May 30, 2014
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buyi ...
- Adelphic Mobile Taps IXI For Financial Data For Targeting
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Data provider IXI Services on Thursday announced it has partnered with Adelph ...
- InMobi Partners With Rubicon To Launch Mobile Native Ad Exchange
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Mobile ad network InMobi on Thursday announced it has launched a programmat ...
- FreeWheel, Adap.tv Partner, Will Collaborate On FourFronts Marketplace
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will s ...
- Adcade Appoints Coffee As VP Of Sales & Biz Dev
Real-Time Daily, Tyler Loechner - Friday, May 30, 2014
Ad tech developer Adcade on Friday announced the appointment of Carrie Coff ...
- The Breakdown Of Mobile Programmatic Buying
RTBlog, Tyler Loechner - Friday, May 30, 2014
Over half (57%) of advertisers are buying mobile ads via programmatic, wi ...
- Rocket Fuel Responds To Financial Times
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 28, 2014
In response to the Financial Times' accusation that Rocket Fuel placed a ...
- NativeX Unveils Native Ad Exchange For Mobile Games
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
The legitimacy of a marriage between native and programmatic has been ...
- Simulmedia Taps Cooperstein From Forrester As CMO
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
Simulmedia, a TV audience-targeting company, on Wednesday announced the appointment of Dav ...
- PubMatic Names Ex-Hearst Magazines Chairman Black To Board Of Directors
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
Supply-side platform (SSP) PubMatic on Wednesday announced it has appointed Cathie Blac ...
- Datalogix Lands $45M Round Of Financing
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
Datalogix, a data provider with a focus on connecting online ads ...
- Rakuten Marketing Acquires DC Storm For Cross-Screen Attribution
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Attribution is all the rage in ad tech, if recent M&A activi ...
- Programmatic Spend Up Across The Board; Travel, Telecom Verticals Become More Competitive
RTBlog, Tyler Loechner - Thursday, May 29, 2014
Marketers continue to spend more and more on programmatic advertising, but ...
- The Fraud Problem On Video Exchanges
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 28, 2014
A Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Vid ...
- Human Demand Boosts Mobile Game, Acquires DMP eDealya
Real-Time Daily, Tyler Loechner - Tuesday, May 27, 2014
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it h ...
- AppNexus Doubling Down In Singapore
Real-Time Daily, Tyler Loechner - Tuesday, May 27, 2014
AppNexus on Tuesday announced its plans to expand its operations in Singapor ...
- The Light Is Shining On Mobile Programmatic
RTBlog, Tyler Loechner - Wednesday, May 28, 2014
The ability to buy mobile ads via programmatic has been a top ...
- Videology's Kerckhove: France Has Embraced Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Friday, May 23, 2014
Beet.TV has posted a video interview with Anne de Kerckhove, managing direct ...
- Struq Appoints Weaver Regional VP Of Sales, Southwest
Real-Time Daily, Tyler Loechner - Friday, May 23, 2014
Struq, an ad retargeting firm with a focus on cross-device campaigns, h ...
- IDG Enterprise Opens Up Inventory To 'Programmatic Direct' Trading
Real-Time Daily, Tyler Loechner - Friday, May 23, 2014
IDG Enterprise, a media company comprised of several tech-focused Web publishers, recent ...
- Automating The Hands-On
RTBlog, Tyler Loechner - Tuesday, May 27, 2014
How do you automate something that, intuitively, you would think requires hum ...
- Conde Nast Expands Google Partnership To Further Programmatic Sales Approach
Around the Net in Real-Time, Tyler Loechner - Thursday, May 22, 2014
Advertising Age has reported that magazine publisher Conde Nast has expanded i ...
- Marketers Need To Better Understand 'Programmatic'
Around the Net in Real-Time, Tyler Loechner - Thursday, May 22, 2014
Warc has released a new report, "The Programmatic Primer," saying marketers ne ...
- Brands, Agencies Looking For More Transparency In Programmatic
Around the Net in Real-Time, Tyler Loechner - Thursday, May 22, 2014
Christian Juhl, the new global CEO of digital ad agency Essence, sa ...
- Criteo Names Buckley Head Of Sales
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Retargeting firm Criteo on Thursday announced the appointment of Sheila Buckley ...
- MediaMath Launches Blog For Ad Tech's Engineering Community
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Demand-side platform (DSP) MediaMath on Thursday announced it has launched a bl ...
- BrightRoll Inks Partnerships With Exelate, Verizon For Mobile Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate a ...
- Lotame Taps DataXpand's 'Data Marketplace' To Reach Latin American Audiences
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Data management platform (DMP) Lotame this week announced a partnership with DataXpan ...
- Fraud Prevention Will Tip The 'Scale' Of Online Video
Show Daily, Tyler Loechner - Thursday, May 22, 2014
James Akhbari, VP and digital media director at Havas, told the audien ...
- ANA To 'Acquire' Brand Activation Association
MediaDailyNews, Tyler Loechner - Thursday, May 22, 2014
The Association of National Advertisers (ANA) on Thursday announced it plans ...