- AudienceScience Taps Suljic As VP, Sales
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
AudienceScience, a digital ad tech company that works directly with brands, ...
- The Trade Desk Continues APAC Expansion With O Bradaigh Appointment
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
The Trade Desk, a demand-side platform (DSP), on Monday announced the appointme ...
- Programmatic TV 'Never Going To Be One-To-One' Like In Digital
Around the Net in Real-Time, Tyler Loechner - Monday, June 30, 2014
The topic of programmatic television came up in an Adweek Q&A wi ...
- LinkedIn Testing Programmatic Targeting
Around the Net in Real-Time, Tyler Loechner - Monday, June 30, 2014
The Wall Street Journal has reported that LinkedIn "recently launched a pil ...
- MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
The Media Rating Council (MRC) on Monday officially green lighted the transacti ...
- Ex-Brandscreen CEO Tol Joins LiquidM As CRO
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
LiquidM, a mobile ad management platform, on Monday announced the appointment ...
- Mobile DSP Human Demand Strikes 7 Supply Partnerships
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
Human Demand, a mobile demand-side platforms (DSP), is expected to this we ...
- IgnitionOne Sees Programmatic Display Spend Rise 221% YoY
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
U.S. marketers spent 221% more on programmatic display advertising in Q2 20 ...
- 'Highly Sophisticated' Impression Laundering Scheme Uncovered, Over 1% Of Video Ads Impacted
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" vid ...
- Rocket Fuel CEO John Says There's 'A Lot Of Value To Unlock' In Ad Tech
Around the Net in Real-Time, Tyler Loechner - Friday, June 27, 2014
Rocket Fuel CEO George John believes there's a lot of value le ...
- Will GroupM's Open Exchange Exit Start A Trend?
Around the Net in Real-Time, Tyler Loechner - Friday, June 27, 2014
ClickZ has posted an article exploring whether or not GroupM's decision ...
- 'Social Video' Content Platform Epoxy Raises $6.5M
MAD LA, Tyler Loechner - Tuesday, June 24, 2014
Epoxy, a Los Angeles-based video ad platform with a focus on soci ...
- TubeMogul Plugs Into Vungle's Mobile Video Ad Exchange
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
TubeMogul is the first buy-side platform to announce that it has plugg ...
- Jelli Ditches Social Radio To Double Down On Programmatic
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
Jelli, a programmatic ad platform for radio, has announced its intention ...
- World Cup's Impact On Mobile Exchanges: Volume Down, eCPM Up In Social
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
Marketers have tried to take advantage of World Cup fever, with so ...
- 16 More Companies Join IAB Ad Quality Program
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
The IAB has announced that 16 more companies are awaiting certification und ...
- Survey Says: Women 55+ Skew In-Display Survey Results
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys a ...
- B2B Marketers Plan To Ramp Up Investment In Automation Platforms
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
A new report from Bizo, a B2B audience data firm, says th ...
- MediaCom Testing Celtra's Mobile Ad Viewability Measurement Tech
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreato ...
- Opportunities Ahead: 2014 UK Display Market To Be 47% Programmatic
RTBlog, Tyler Loechner - Friday, June 27, 2014
According to the IAB UK, with research conducted by strategy consultancy MT ...
- Hulu, FreeWheel Weigh In On Programmatic Video
Around the Net in Real-Time, Tyler Loechner - Thursday, June 26, 2014
"Programmatic is what people want to embrace -- if it is wor ...
- Xaxis Opens Shop In Moscow, Joins GroupM Russia
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
WPP's Xaxis this week announced the opening of its first office ...
- Wego Launches Private Marketplace For Travel Advertisers
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
Wego, a travel search engine, on Wednesday announced the launch of t ...
- Sizmek To Take Video Verification Tool Out Of Beta
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
Ad management firm Sizmek has announced its intention to take its vid ...
- Digilant Boosts CPG And Retail Datasets With 3 New Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
Digilant, a programmatic media-buying platform, this week announced it has struck partnershi ...
- Putting Video Viewability Standards Into Focus
RTBlog, Tyler Loechner - Thursday, June 26, 2014
Let me first apologize for beating the drum of viewability once aga ...
- The Relativity Of Real-Time
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 24, 2014
In a blog posted by iMedia Connection, Bill Guild, VP of produ ...
- MediaCom AU Helps Foxtel Take Programmatic In-House
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 24, 2014
Foxtel, an Australian TV operator, has taken programmatic trading in-house with ...
- Pros And Cons Of Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 24, 2014
Adweek has posted an article exploring the pros and cons of programmat ...
- Aerospike Raises $20M, Open Sources NoSQL Database
Real-Time Daily, Tyler Loechner - Tuesday, June 24, 2014
Aerospike, a Mountain View, Calif.-based company that created a NoSQL database th ...