- Video Strategies Shift From 'Go Viral' To 'Go Programmatic'
Around the Net in Real-Time, Tyler Loechner - Thursday, July 31, 2014
Advertising Age has posted an article, written by TubeMogul CEO and co-found ...
- RTL Group Spends $144M For Majority Stake In Programmatic Video Ad Platform SpotXchange
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
RTL Group, a large European media company, on Thursday announced it wi ...
- MediaMath Adds 2 To NA Exec Team
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
Demand-side platform (DSP) MediaMath on Thursday announced the appointment of Ross McN ...
- Kantar Media Launches SRDS Programmatic Offering
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
WPP's Kantar Media on Thursday officially launched the programmatic media planning a ...
- Epsilon Taps Movable Ink For Email Tech
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
Marketing agency Epsilon announced it has partnered with Movable Ink, an ema ...
- RockYou Raises $10M, Will Invest In Programmatic Video
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
RockYou, a social gaming ad platform, on Thursday announced it has rais ...
- Medialets Now Lets Media Buyers Attribute Mobile Conversions
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Ser ...
- GroupM Shuffles Leadership At MediaCom, Taps Ex-Mindshare NA Chief Cowdell
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
GroupM this week announced the appointment of Harvey Goldhersz as chief da ...
- Audience Targeting Firm Dstillery Raises $24M
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Audience targeting firm Dstillery on Wednesday announced it has closed a $ ...
- Rubicon Stock Up 25% After Strong Q2 Earnings Report
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Shares of Rubicon Project have jumped roughly 25% on Wednesday follow t ...
- GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, July 31, 2014
A year after creating the first Chief Data Officer role inside ...
- Twitter Making Mo' Money From Mobile, MoPub
RTBlog, Tyler Loechner - Thursday, July 31, 2014
A week after Facebook announced that it rode mobile to a successf ...
- Marketers Need More Programmatic Expertise
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 29, 2014
Marketing Week has posted an article arguing that marketers need more programmat ...
- Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
MediaDailyNews, Tyler Loechner - Tuesday, July 29, 2014
A new report from content marketing platform OneSpot and digital media consultan ...
- Retargeting On Facebook: Mobile Gives More Bang For The Buck
Real-Time Daily, Tyler Loechner - Tuesday, July 29, 2014
Much has been made of Facebook's success with mobile ads -- th ...
- UK-based Admedo Raises $2M
Real-Time Daily, Tyler Loechner - Tuesday, July 29, 2014
Admedo, a self-serve programmatic ad platform headquartered in the UK, on Tuesd ...
- Over 98% Of Online Publishers Taking 'Data-Driven, Programmatic' Approach To Audience Building
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Nearly all (98.3%) online publishers are using a "data-driven, programmatic" approach ...
- Horizon Media Rolls Out Programmatic Divison 'HX'
Around the Net in Real-Time, Tyler Loechner - Monday, July 28, 2014
AdExchanger has reported that Horizon Media, an independent U.S. media agency, ...
- dmg Appoints Leon As CTO
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
dmg, a digital ad tech firm headquartered in London, on Monday announc ...
- The Trade Desk Expands In Asia, Opens Shops In Japan & Korea
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
The Trade Desk, a demand-side platform (DSP), on Monday announced a maj ...
- Havas Inks Deal With AOL To Use New Programmatic Platform
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
Affiperf, the global trading desk of Havas, on Monday announced it h ...
- Shaping The Programmatic Marketplace (With The Lights Off)
RTBlog, Tyler Loechner - Tuesday, July 29, 2014
In response to a recent IAB Europe report -- which found th ...
- Advertisers Questioning Trading Desk
Around the Net in Real-Time, Tyler Loechner - Friday, July 25, 2014
The Wall Street Journal has posted an article explaining why advertisers a ...
- A Programmatic Primer
Around the Net in Real-Time, Tyler Loechner - Friday, July 25, 2014
Forbes has posted a "primer on the progression of programmatic media, fr ...
- ChoiceStream Receives First Funding Since Switch To DSP Model, Raises $7.5M
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
ChoiceStream, a demand-side platform (DSP) for programmatic advertising, on Monday announced ...
- Hyperbabble Of The Day
Real-Time Daily, Tyler Loechner - Friday, July 25, 2014
"[Company], an expansive content site featuring a first-of-its-kind knowledge engine that powe ...
- AOL Names Martinez Global Head Of Video Sales
Real-Time Daily, Tyler Loechner - Friday, July 25, 2014
AOL has announced the appointment of Marta Martinez as global head ...
- Facebook's Q2 Success Means FBX May Not Go Mobile
RTBlog, Tyler Loechner - Monday, July 28, 2014
The final panel at last week's OMMA RTB in Los Angeles focus ...
- MediaMath Opens Office In Paris
Real-Time Daily, Tyler Loechner - Thursday, July 24, 2014
Demand-side platform (DSP) MediaMath on Thursday announced it has opened a n ...
- xAd Appoints Gregg As Head Of Direct & Programmatic Sales
Real-Time Daily, Tyler Loechner - Thursday, July 24, 2014
Mobile ad platform xAd on Thursday announced it has appointed Beth Gre ...