Gina Lovett

Articles by Gina All articles by Gina

• The 'Where Second Screen Marketing Is' Panel Snapshot: Should We Define Mobile As The First Screen?  in Show Daily on 09/18/2012
  

  Moderator Maria Twigge, Insight Manager, Intersperience challenged panelists Mark Brennan, Head of Mobile, Carat Miles Lewis, VP Advertising Sales, Shazam Entertainment, Stephen Poole, Multi Platform Group Sales Controller, ITV and Scott Seaborn, Exexcutive Creative Director, XS2 Connected Media on whether or not mobile should be defined as the first screen.

• Users Increase Time On All Activities When Using Tablets, finds Mobext and Socialyse in Show Daily on 09/18/2012
  

  MPG Contacts mobile and social media divisions, Mobext & Socialyse, share key findings of a major global research project with mobile network inMobi, exploring the role of tablets in the consumer sales journey. The research aims to help planners distinguish how consumers use their desktop, mobile and tablet devices in the retail journey. Around 10,000 respondents from six different territories including the UK, France, India, the US, Japan and Australia.

• Stacking Up The Retail Experience: Mobile, Tablet and Multichannel  in Show Daily on 09/18/2012
  

  Ross Sleight, Chief Strategy Officer, Somo Global gave his keynote on the retail experience on mobile, tablet, bricks and clicks. Unless retailers are omnipresent, they will lag behind, he warned.

• The Monetisation Imperative Panel Snapshot: From Ad Units to Rich-Media Mobile Inventory in Show Daily on 09/18/2012
  

  Moderator Carine Zeier, Managing Director, Boost Advertising, cited the example of the Express editorial team's recent frustration with readers spending hours on the app but not having the right ad units to be able to monetise that time.

• Who's Got The Better Mobile Advertising Proposition? Publishers or Networks?  in Show Daily on 09/18/2012
  

  A five-strong panel comprising Paul Childs, Chief Marketing Officer & Co-founder, Adfonic, Gary Danks, Managing Director, YOC Mobile Advertising, Mike Goldsmith, Editor-in-chief, Digital Editions, Future, Rob Grimshaw, Managing Director, FT.com and Ben Tatton-Brown, SVP & Managing Director, EMEA, Amobee thrash it out on stage at OMMA Mobile Europe this afternoon.

• FT's Grimshaw: Publishers Need To Be More Aggressive With Mobile Strategies, Or Be Left Behind in Online Media Daily on 09/18/2012
  

  LONDON -- For all the talk about mobile media, industry executives probably don't yet understand the extent to which consumers are living their lives on mobile devices and platforms, Rob Grimshaw, managing director of FT.com, said during a keynote Tuesday morning at OMMA Mobile Europe.

• Mobile Branding: Where Should You Put Your Money? Search? Display? What's The Role Of Turnkey?  in Show Daily on 09/18/2012
  

  The 'Mobile As Branding Agency' panel discusses the role of turnkey within mobile

• Can Mobile Be A Branding Vehicle?  in Show Daily on 09/18/2012
  

  A five-strong agency panel joined moderator Forrester analyst Anthony Fuller to discuss why should mobile media be any different from web, and is branding really possible with mobile?

• Screen Companions: If You Haven't Got The App, You Won't Enjoy The TV Programme  in Show Daily on 09/18/2012
  

  Dan Rosen, chief executive of Joule discusses multi-screen usage in his mobile keynote

• The Four-Screen Hierarchy Is A Reality in Show Daily on 09/18/2012
  

  Dan Rosen, chief exec of WPP agency Joule, gives his keynote on mobile and the new hierarchy of screens.

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