Michael Becker
Member since January 2012Contact Michael- Managing Director, North America Mobile Marketing Assocation
- Sunnyvale California
- 94087 USA
Articles by Michael All articles by Michael
- Born Mobile: Welcome To The 'M-Generation' in
Mobile Marketing Daily on
01/18/2013
The clear takeaway from CES 2013 is the deeper integration of mobile technology of all sorts -- not just phones -- into every facet of everyday life.
- Mobile Along The Path To Purchase: An Unrealized Opportunity For Marketers in
Mobile Marketing Daily on
11/30/2012
The purchase path is not linear. Mobile is one of the most effective ways for a brand to be accessible to the consumer when she is on her own decision-making path.
Comments by Michael All comments by Michael
- The Must-Attend Media Events Of 2012
by
Matt Straz
(Online Spin on
01/09/2012)
The DMA Annual is a must attend event, great opportunity to engage leaders and learn about the future.
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