BARRY KLEIN
Best known for creating the Ronald McDonald character and leading the “You Deserve A Break Today” advertising campaign for McDonald’s, Barry Klein also spent five years as a McDonald’s franchisee in New York City, then returned to marketing as executive vice president of Wells Rich Greene in Los Angeles. More recently, Klein has developed a wide range of business-building concepts, new products and consumer communications, is a guest speaker on advertising and frequently contributes commentary to several publications.
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Marketing Daily
Fred Turner, Guardian Of The Standards Jan. 11, 2013, 8 a.m. -
Marketing Daily
Food Advertising Protests Endanger Kids TV Jan. 8, 2013, 8 a.m.
