Search by name, company, title, location, etc.

Katrina Conn

Member since January 2014 Contact Katrina

  • VP of Marketing Services StrongView
  • Denver Colorado
  • 80237 USA

Meet Katrina at MediaPost Events

  • Katrina is attending Email Insider Summit, December 07, 2014
    Stein Eriksen Lodge, Park City, UT
  • Katrina is attending Email Insider Summit, April 23, 2014
    Ocean Reef Club, Key Largo, FL

Articles by Katrina All articles by Katrina

  • Waiting To Wow: Three Keys To Anticipating Consumer Needs in Email Insider on 01/03/2014

    The new model of contextual marketing depends on accessibility and anticipation. Accessibility refers to the technology our customers use to engage with brands (apps, mobile sites, campaign microsites, etc.) and our permission to engage back (subscribes, likes, follows, etc.). It is anticipation, though, that separates the wildly successful marketing campaigns from the mediocre. Anticipating the customer need indicated by a specific social status update, a local cold snap or use of an app at a certain time and place gives you, the marketer, the opportunity to wow consumers through brilliant contextual marketing. Seems great in theory, but can brilliant contextual marketing be achieved at scale? You bet it can. Here are three keys to anticipating your customers' needs and achieving the wow factor:

  • Why An Integrated, Cross-Channel Approach Gets Better Results  in Email Insider on 11/21/2013

    Multichannel strategies have served marketers well by providing multiple channels on which marketers can engage and interact with their customers, such as email, social, web, brick-and-mortar storefronts, mobile and call centers. Typically, these multichannel engagements have happened in a non-integrated manner, with different departments managing different channels, often resulting in siloed, disjointed messaging and responses. There was a time when that was sufficient, but that's not now. Today's consumers are cross-channel to the core, moving seamlessly and simultaneously across all channels to engage with brands.

  • Three Real-Time Email Marketing Mistakes To Avoid  in Email Insider on 09/12/2013

    Many marketers are still struggling to determine how or where to get started with real-time email marketing. Here are three tactics to avoid:

  • Five Engagement Killers -- And How To Overcome Them in Email Insider on 05/23/2013

    Gone are the days when customer interaction was limited to the retail store or call center. The number of channels available for consumers to interact with brands is getting bigger every year (remember marketing before Pinterest?), so it's all the more important that we are able to consider the entire consumer experience across all potential touch points. That means marketers need to stop viewing the customer experience by channel or line-of-business, which creates silo-ed customer data and engagement views. What are the consequences of not having this integrated cross-channel view of the customer? Here are five engagement killers that thrive in such an environment.

  • Three Content Strategies To Help Consumers Cut Through The Clutter in Email Insider on 01/17/2013

    We all live in a very connected, busy and noisy world where it's hard to cut through the overwhelming amount of clutter and get to the information we all really want and need. Today's consumer is looking for easier ways to interact with companies and learn relevant information to make decisions about products and services to help simplify their everyday lives. Three ways marketers can make it easier:

Comments by Katrina All comments by Katrina

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.