- Havas Acquires 'Zero Risk' Shop Revenue Frontier
MAD, Larissa Faw - Wednesday, April 30, 2014
The direct-response company will report into Havas' existing DR shop Havas Edg ...
- Laundry Service 'Cycles' Around Instagram Influencers
MAD, Larissa Faw - Tuesday, April 29, 2014
The social media agency has just launched Cycle, a specialized unit ...
- Tillamook Knows What You Want
MAD, Larissa Faw - Tuesday, April 29, 2014
The Oregon dairy producer's new Web site, developed by digital shop Hel ...
- Where Have All The Rodents Gone?
MAD, Larissa Faw - Monday, April 28, 2014
An new ad campaign from Havas for Reckitt Benckiser's d-Con takes ...
- IPG's Hill Holliday In New Rentrak Ratings Accord
MAD, Larissa Faw - Monday, April 28, 2014
The agency cites Rentrak's ability to target audiences more precisely. The de ...
- MDC Posts 10% Q1 Revenue Gain
MAD, Larissa Faw - Friday, April 25, 2014
Organic growth was a solid 8.3%, albeit down a bit from t ...
- Connecticut Launches 'Revolutionary' Tourist Blitz
MAD, Larissa Faw - Friday, April 25, 2014
Connecticut-based Adams & Knight created the advertising campaign in partnership with touri ...
- CP+B Scores NBA 2K Account
MAD, Larissa Faw - Thursday, April 24, 2014
Crispin Porter + Bogusky (CP+B) shoots and scores a championship franchise. T ...
- Herman Miller Celebrates 'Hilda' With New Video Series
MAD, Larissa Faw - Thursday, April 24, 2014
The videos - animated by Damien Florebert Cuypers - are currently bei ...
- LGBT Advertising: Authentic Or Courting Publicity?
MAD, Larissa Faw - Wednesday, April 23, 2014
A new JWT Intelligence study has found that over half of America ...
- Interpublic Posts 6.6% Organic Growth In Q1
MAD, Larissa Faw - Tuesday, April 22, 2014
The company's organic growth in the first quarter was nearly triple t ...
- JW Marriott, Team One Launch Photo-Sharing App CUR8
MAD, Larissa Faw - Monday, April 21, 2014
It's part of the hotel chain's effort to 'reposition itself and foc ...
- Nasacort Allergy Launches 'Full Cort Press'
MAD, Larissa Faw - Friday, April 18, 2014
A roster of agencies is working on the new campaign and basketba ...
- Freshpet Lands In Whole Foods Supported By New Creative Campaign
MAD, Larissa Faw - Friday, April 18, 2014
The campaign is being developed by the brand's creative AOR Terry &am ...
- ConAgra, Spark Use Social Media To Seed Hunger Campaign
MAD, Larissa Faw - Friday, April 18, 2014
Spark is using social media tool Thurderclap to give ConAgra's fight again ...
- Tax Issues, China, Continue To Delay POG Merger
MAD, Larissa Faw - Thursday, April 17, 2014
Publicis Groupe said Thursday it believes hurdles will be dealt with ...
- AT&T Powers Tribeca Film Fest With 'Film For All' Campaign
MAD, Larissa Faw - Thursday, April 17, 2014
Tribeca Film Festival Sponsor AT&T and creative agency Partners + Napier N ...
- Mars Rebrands, Plans Expansion
MAD, Larissa Faw - Wednesday, April 16, 2014
The agency known for its shopper-marketing expertise is changing its name fr ...
- Big Data Is Like Sex
MAD, Larissa Faw - Wednesday, April 16, 2014
Now that we have your attention, that's how Duke University's Dan Arie ...
- Brands Get Less Buzz From 'Mad Men' Premiere
MAD, Larissa Faw - Tuesday, April 15, 2014
That's according to analytics firm Kontera. "It is evident that this episo ...
- Hold The FX, Tell Me A Story
MAD, Larissa Faw - Monday, April 14, 2014
Lapiz, the Leo Burnett multicultural shop focuses on great story telling ...
- For Domino's, 'Failure Is An Option'
MAD, Larissa Faw - Monday, April 14, 2014
While the fast-food marketer hopes its new Specialty Chicken product is ...
- Want Talent? Go To Boulder
MAD, Larissa Faw - Friday, April 11, 2014
Lots of ad talent and projects will be showcased there in ...
- Shake Your Booty But Don't Be Snooty: Smirnoff Throws An 'Exclusive' Vodka Party
MAD, Larissa Faw - Thursday, April 10, 2014
Exclusive for everybody that is. Sans the brand and class snobbery, ...
- I'm Atlantic City, Do Me
MAD, Larissa Faw - Thursday, April 10, 2014
A new campaign called "Do Anything. Do Everything. Do AC" from Hav ...
- MDC's Assembly Wins Timberland Media Duties
MAD, Larissa Faw - Wednesday, April 9, 2014
The assignment came after a review. Mediahub, the media operation of Interpublic ...
- Fans Helped Design Mini Cooper Debuting At New York Auto Show
MAD, Larissa Faw - Wednesday, April 9, 2014
The new car will be car will be unveiled at the sh ...
- Publicis' Levy: We Need Both 'Snipers' And 'Carpet Bombers'
MAD, Larissa Faw - Wednesday, April 9, 2014
Speaking at MIPTV this week, the CEO of Publicis Groupe said th ...
- You Want Engaged Fans During March Madness? Start With Selection Sunday
MAD, Larissa Faw - Tuesday, April 8, 2014
New Research from Spark and RealityMine shows that engagement with the NC ...
- Publicis Groupe Acquires Creative Shop OwenKessel
MAD, Larissa Faw - Tuesday, April 8, 2014
It's the fourth acquisition of an African agency in as many month ...