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John Fetto

Member since June 2016Contact John

In my role as Senior Research and Marketing Analyst at Hitwise, a division of Connexity, I am responsible for converting complex data into clear and concise consumer insights that are consumable and actionable by non-analysts. Providing a complete 360-degree view of consumers is one of my areas of expertise, allowing marketers to better understand how to reach the right customer through the right channel with the right message. Prior to joining Hitwise, I served as Senior Marketing Manager at Simmons Research and before that as Research Editor for American Demographics magazine. I have a bachelor’s degree in population geography and political science from the University of Kansas and currently reside in Montreal.

Articles by John All articles by John

  • British Reactions In The Aftermath Of Brexit  in MediaDailyNews on 06/30/2016

    With media outlets calling the results of the EU referendum in the wee hours of the morning, Britons turned to the Internet for news and information. With emotions high and voters struggling with feelings about Britain's vote to leave the EU, many opted to express their feelings by sharing an image rather than words.

  • Rise In Cord-Cutting Creates Opportunities For Marketers  in Video Insider on 05/05/2014

    With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online video when and where they want. New research from Experian Marketing Services on cross-device video found that as of October 2013, 48% of all U.S. adults and 67% of those under the age of 35 watched online video during a typical week, up from 45% and 64%, respectively, just six months earlier. At the same time, the share of households considered "cord-cutters" - those with high speed Internet but no cable or satellite TV - is on the rise, and that has a real impact on marketers and on the medium of television, the recipient of the largest share of advertising dollars.

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