BRYAN URBICK

Bryan Urbick is an author and frequent lecturer around the world on the subject of kids, families, women, Prime Timers (people ages 55+), product development, innovation and the new product development process. He is one of the founding directors of the Consumer Knowledge Centre He has been working with all ages and segments of consumers, but is particularly known for his years of work with children and mothers, having conducted research on every continent but Antarctica.

  • Rethinking Social Media's ROI
    Finding the true ROI of social media is challenging because it throws ...
  • Looking At Brands Through Children's Eyes
    Once upon a time there was a brand that no one seemed ...
  • False Connections
    As we continue to learn throughout history, there is no such thing ...
  • Limited Play Impacts Behavior
    If the move is away from measuring capacity to learn, the amount ...