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Paul Rostkowski

Member since September 2002Contact Paul

  • President Varick Media Managment
  • 160 Varick St
  • New York New York
  • 10013 USA

Articles by Paul All articles by Paul

  • Why You Should Be Conducting Inventory Analyses in Real-Time Daily on 07/21/2016

    Programmatic media traders are responsible for executing and optimizing media-buying strategies to meet specific KPIs for clients, requiring the use of quantitative and analytical skills. Often, traders become so focused on day-to-day campaign optimizations that they miss opportunities to evaluate the sellers from whom they are regularly buying. If they conduct regular analyses of top sellers' activities, they can achieve big campaign gains with just a few small buying adjustments.

  • Untangling The Many Definitions of Ad 'Transparency' in Programmatic Insider on 06/24/2014

    "Transparency" is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The word has entered the ad-tech lexicon to assuage any fears advertisers have when considering adding RTB to their media plans, but what does "transparency" really mean to advertisers?

Comments by Paul All comments by Paul

  • Gorgeous by Bob Garfield (Garfield at Large on 06/22/2015)

    Thank you Bob, what a wonderful piece.-Dad of two, where is the time going?

  • Trading Desk Trades Places: Varick To Service Sell-Side Too by Joe Mandese (RTBlog on 05/07/2013)

    Hi Markā€¦love your input. Likely some good points. But just to be clear here.. I am very serious in that our platform from what I am aware of was or is the first to be built by media traders.. Not planners as Joe suggests. Not sure where he got that from. Some of this is out is out of context as I was not expecting any of it to appear in the press. And little to none of this has anything to do with our data platform rather our experience in buying media using easily available data points such as geo and time of day. Nothing from our clients data I can assure you and little to none of which is proprietary. The sell side needs some help for the entire eco system to pan out well which will play out well for both sides. Thanks for your perspective.

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