Katy Keim
Member since October 2014Contact Katy- CMO Lithium
- www.lithium.com
- Twitter: @KatyKeim
- San Francisco California
- 94104 USA
Katy serves as Lithium’s Chief Marketing Officer and GM of Lithium Social Web, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.
Articles by Katy All articles by Katy
- Less Talking. More Doing in
Marketing Daily on
03/24/2017
Marketers need to focus on making an impact - now.
- Listen And Deliver? in
Marketing Daily on
10/05/2015
A few thoughts about the role consumers should play in shaping brand experiences.
- Golden State Warriors Pulled Off Social Media Win, Too in
Marketing Daily on
06/24/2015
We were impressed with their approach and their use of #DubNation to unite, rally, energize and engage their fan base. Whether fans bought tickets or not, no one was left out when it came to #DubNation.
- Beacons And The State Of Hyperlocal At SXSW in
Marketing Daily on
03/30/2015
Are they a precursor to next-generation digital experiences or just a tech fad?
- Engagement Really Is THAT Simple in
Marketing Daily on
02/16/2015
A few lessons learned from "The Tonight Show With Jimmy Fallon."
- Your Brand Is Only As Good As Its Reputation in
Marketing Daily on
01/14/2015
I woke up on New Year's Day thinking to myself, "How could it possibly be January again?" The past year seems like an absolute blur. And the year ahead is already proving to give entirely new meaning to the phrase "time flies."
- Superfans: A Brand's Biggest Ally in
Marketing Daily on
11/05/2014
Given the speed at which technology is rapidly evolving, consumer behaviors are following suit at an equally frenetic pace. In a world of extreme customer expectations, staying "ahead of the curve" actually means, whether we like to admit it or not, "barely keeping up."
- Hello, Ello! in
Marketing Daily on
10/08/2014
Most of us haven't used it - still no invite (I'm ready to accept happily) so it is just too soon to tell. But this is what we know so far.
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