CHAD WHITE

Chad White is the lead research analyst at the Salesforce ExactTarget Marketing Cloud, and author of “Email Marketing Rules.” Visit his blog at http://www.emailmarketingrules.com.

Results for June 2010
  • Cross-Promoting Sister Brands Safely
    I've always been alarmed by how heavy-handedly some retailers promote sister brands ...
  • Email Marketing Is Like...
    I was recently struck by all the analogies used by my fellow ...