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Kate O’Loughlin

Member since August 2015Contact Kate

  • Head of Media Business Tapad
  • New York New York
  • 10010 USA

Articles by Kate All articles by Kate

  • Thinking Differently About Unified Measurement in Real-Time Daily on 11/25/2016

    The technology exists to improve measurement dramatically. It will be a partnership between marketers and vendors to leverage the technology to drive efficiencies and deepen connections with consumers.

  • 2016: The Cross-Screen Connection Election in Marketing: Politics on 08/13/2015

    I Like Ike! This was the cornerstone slogan of soon-to-be President Dwight "Ike" Eisenhower's 1952 campaign. As one of the earliest and most effective election TV spots, it also launched the now-critical component of television advertising for any serious candidate.

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