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Sean Cheyney

Member since September 2015Contact Sean

Sean Cheyney currently serves as VP, Audience Extension Sales at Triad Retail Media, where he oversees sales, strategy, training, positioning, implementation and growth of programmatic and audience extension sales and solutions for Triad’s clients including Sam’s Club, Dollar General and CVS. He is passionate about the use of technology to streamline and improve the efficiency of reaching targeted audiences at scale in order to generate more business for the brand and a more relevant advertising experience for the consumer. Prior to joining Triad, Cheyney was VP, Marketing and Business Development for AccuQuote, where he was responsible for spearheading the overall growth and direction of the company's marketing initiatives, channel development, strategic partnerships, customer experience and customer acquisition through both online and offline advertising. New Jersey-born and California-raised, Cheyney received his BA from University of California, Irvine. He enjoys surfing, skiing and running Disney races with his wife. They currently reside outside of Chicago with their three children.

Articles by Sean All articles by Sean

  • Everyone Plays a Role in Combating Bot Fraud in Real-Time Daily on 09/15/2015

    While bot traffic may have peaked two years ago at about 60%, today more than half of all Internet traffic is still considered bot traffic (source: Incapsula). This has become one of the biggest issues in the advertising industry because brands obviously want their ads to seen by real people. In addition, bots increase traffic counts on analytics reporting, which extracts money from advertisers - an estimated $6.3 billion this year, according to a report from the Association of National Advertisers and WhiteOps.

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