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Karla Fernandez Parker

Member since January 2016Contact Karla

Senior Marketing Executive and Multicultural Specialist Bilingual/bicultural cross-border expert who brings brands to life in the New Texas by creating culturally relevant brand engagement with consumers where they live, work, pray and play. Innovator with a demonstrated ability to deliver differentiated brand strategies and mission-critical results utilizing traditional and on-line/social mediums as well as non-traditional grass-roots solutions. Specialist at Total Market and Hispanic in-culture brand engagement for companies such as Wells Fargo, Brown-Forman, P&G, M&M/Mars, Bank of America, United Healthcare, TXU Energy, Humane Society, and Texas CASA. Marketing strategist with specific expertise in launching new products, propelling existing brands into new markets, and revitalizing lagging brands. Category expertise includes packaged goods, financial/insurance, retail, cause-marketing and energy/telecom for Fortune 500 companies, large regional companies, public entities and non-profits. Case study on acculturation and the Hispanic Grocery Shopper is published in Hispanic Marketing: A Cultural Perspective, one of the most acclaimed books on marketing to Hispanics. Graduate of University of Texas, Bachelor of Science in Advertising, Summa Cum Laude

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