Sanjay Teckchandani
Member since February 2016Contact Sanjay- Director of Paid Social Elite SEM
- New York New York
- 10018 USA
I lead the Paid Social Division at Elite SEM. We help clients successfully reach the right audience across all social media platforms through paid social.
Articles by Sanjay All articles by Sanjay
- It's Time To Get Social With Search in
Social Media & Marketing Daily on
03/01/2016
An important moment for digital marketing passed without much notice during the holiday rush. I'm talking about a white paper that Facebook published on the connection between social media ads and search results. It matters because it's the first hard evidence of something advanced practitioners have intuited for some time: that paid advertising on social networks triggers more productive search activity.
Comments by Sanjay All comments by Sanjay
- It's Time To Get Social With Search
by
Sanjay Teckchandani
(Social Media & Marketing Daily on
03/01/2016)
Hi Juliana! Thanks for the great question. My goal with this article is to demonstrate the synergy between Social and Search that marketers may not be aware of. By capitalizing on natural consumer behavior, marketers can increase the impact of their campaigns and drive incremental lift for their brands. I am not suggesting extra steps as you're right, the social channels have already invested in building great direct response ad units. Rather, I wanted to outline how marketers could ALSO gain increased efficiencies for their campaigns by thinking of the collaborative roles of Social and Search - deeper connections can seamlessly lead to increased conversions.
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