- The Evolution of Television Media
Online Spin, Cory Treffiletti - Wednesday, January 29, 2003
We may be witnessing the evolution of television media before our ve ...
- But, What's The Reach (or How Much Is Enough)?
Online Spin, Cory Treffiletti - Wednesday, January 22, 2003
Last week I stated some of my findings and opinions on t ...
- What's the Frequency, Kenneth?
Online Spin, Cory Treffiletti - Wednesday, January 15, 2003
As the push for incorporating traditional metrics such as reach and frequen ...
- Efficiency vs. Effectiveness
Online Spin, Cory Treffiletti - Wednesday, January 8, 2003
The Efficiency Model for media planning relies on the concept of purchasi ...