CORY TREFFILETTI
marketer, scientist, thought leader, change agent

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  • Planning 101 - Beyond Price and Placement
    I was realizing this past week, after returning from vacation, that so ...
  • The Choices We Make - Planning For Choices
    Last week I hypothesized what the future of advertising might be li ...
  • The MTV Effect
    When MTV launched a long time ago, there were studies concerning t ...
  • What If...?
    Let's take a moment... imagine a few things that would transform t ...
  • Is Advertising "Cool?"
    As the debate has skidded to a halt (thankfully) on the val ...