CORY TREFFILETTI

Cory, vice president of strategy for the Oracle Marketing Cloud, is a founder, author, marketer & evangelist. Contact him at cory.treffiletti@oracle.com.

Results for April 2003
  • Planning 101 - Beyond Price and Placement
    I was realizing this past week, after returning from vacation, that some ...
  • The Choices We Make - Planning For Choices
    Last week I hypothesized what the future of advertising might be like ...
  • The MTV Effect
    When MTV launched a long time ago, there were studies concerning the ...
  • What If...?
    Let's take a moment... imagine a few things that would transform the ...
  • Is Advertising "Cool?"
    As the debate has skidded to a halt (thankfully) on the value ...