CORY TREFFILETTI
marketer, scientist, thought leader, change agent

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  • Sponsoring The Internet
    In the online world, as in the offline world, the value ...
  • The Four P's, Plus One
    One of the fundamental concepts taught in any marketing class deals wi ...
  • Is Email Marketing Dying?
    Spam is on the rise and ISPs are offering more Spam-blockers th ...
  • Personalization vs. Community Validation
    One of the big selling points for online advertising over the la ...