- Prime Time Is Mobile Time; Studies Show Mobile Online Video Use Skyrocketing
VidBlog, Daisy Whitney - Thursday, May 31, 2012
Everything we thought we knew about mobile video habits --- consumers wi ...
- Integrated Display, Social and Mobile Video Ads Boosts Brand Engagement
VidBlog, Daisy Whitney - Wednesday, May 30, 2012
The addition of display ads and social media features to mobile vid ...
- Social Video Boosts JCPenney Brand Lift 23%
VidBlog, Daisy Whitney - Tuesday, May 29, 2012
With the Olympics just around the corner, brand marketers will be looki ...
- Netflix is the Frenemy
VidBlog, Daisy Whitney - Friday, May 25, 2012
At The Cable Show this week, Cox Communications President Patrick Esser referr ...
- Video Ads, Banner Ads in TV Program Guides Drive Tune-In
VidBlog, Daisy Whitney - Thursday, May 24, 2012
As popular as social media is, many TV viewers still tune in ...
- Online Video Boosts Incremental Reach For Marketers Targeting Light TV Viewers
VidBlog, Daisy Whitney - Wednesday, May 23, 2012
Despite all the reassuring data for TV buyers claiming that most America ...
- Who's Hot On YouTube? More On Professional Videos And Rising CPMs...
VidBlog, Daisy Whitney - Tuesday, May 22, 2012
YouTube is tracking its rising talent over on its blog. If you' ...
- Online Video Ads Grow 2.5 Times in April from Last Year, Time Spent 46%
VidBlog, Daisy Whitney - Monday, May 21, 2012
Our appetite for online videos -- and the ads that accompany th ...
- Length of Videos Rising 20% A Year
VidBlog, Daisy Whitney - Friday, May 18, 2012
According to a Tubefilter analysis of comScore's online video rankings, the avera ...
- Is Social TV a Gimmick or a Must-Have?
VidBlog, Daisy Whitney - Thursday, May 17, 2012
There's no question that social video, social media and social TV a ...
- IPad a Video Gold Mine, but Marketers Trail in Monetizing Tablet Views
VidBlog, Daisy Whitney - Wednesday, May 16, 2012
Tablet owners use the devices at home three-quarters of the time, accordi ...
- TV's Upfront: Six to Nine Times Bigger Than Online Video Spending for the Whole Year
VidBlog, Daisy Whitney - Tuesday, May 15, 2012
This is a tough week for online video to get any attentio ...
- Online Video Inching Closer to TV Metrics & GRPs
VidBlog, Daisy Whitney - Monday, May 14, 2012
We need standards. That's long been the rallying cry of online vide ...
- Mid-Roll Ads Double Year-over-Year
VidBlog, Daisy Whitney - Friday, May 11, 2012
Remember that adage about consumers opting for the best screen available ...
- Dance Show Popular Online, But Where are the Marketers?
VidBlog, Daisy Whitney - Thursday, May 10, 2012
Imitation is the sincerest form of flattery, and it's working too f ...
- One-Quarter of Teens Make Online Videos, but Should Your Brand Market to Them?
VidBlog, Daisy Whitney - Wednesday, May 9, 2012
It may be tempting for brands to look at Pew's recent figur ...
- CPG Dominates Online Video Ad Spend; Targeting by Daypart Rises
VidBlog, Daisy Whitney - Tuesday, May 8, 2012
Consumer packaged goods marketers upped their spending in online video in t ...
- Managing Online Video and TV Campaigns: Tips from Production to Talent Rights
VidBlog, Daisy Whitney - Monday, May 7, 2012
As more marketers, businesses and brands convert their existing creative and ...
- Every Screen is a TV; Nielsen Says Gaming Consoles, Mobile Viewing Up
VidBlog, Daisy Whitney - Friday, May 4, 2012
Recently, my son wanted to see a different TV show than t ...
- iVillage Triples Video Programming with Topics Like How to Keep Apple Slices from Browning
VidBlog, Daisy Whitney - Thursday, May 3, 2012
Ah, the dreaded apple in the lunchbox quandary. As anyone who's ev ...
- Personalized Video Recommendations Driving Views & Monetization, Three Times In-crease in Views in Some Cases
VidBlog, Daisy Whitney - Wednesday, May 2, 2012
Amazon has made a big business in part because of its recommendation ...
- Social Video Views Pass 1 Billion for Quarter for First Time, 40% Rise Over Last Year
VidBlog, Daisy Whitney - Tuesday, May 1, 2012
Social video viewership jumped 40% in the first quarter of 2012 ov ...