- Interactive Pre-Rolls Boost Time Spent by 49%
VidBlog, Daisy Whitney - Tuesday, July 31, 2012
If the Interactive Advertising Bureau has its way, then the majority ...
- Half of Digital Video Ads To Be Interactive In Two Years
VidBlog, Daisy Whitney - Monday, July 30, 2012
Most digital video ad inventory today is not interactive -- but th ...
- Olympics Test for TV Everywhere
VidBlog, Daisy Whitney - Friday, July 27, 2012
The London Games are being billed as the first digital Olympics. Than ...
- Display Innovation: Eyeview Launches Tools To Capitalize On Growth For In-Banner Video
VidBlog, Daisy Whitney - Thursday, July 26, 2012
Wait. I thought display ads were supposed to be the unsexy pa ...
- Be Funny, Sexy, Controversial: Tips for Social Video for Olympics & Beyond
VidBlog, Daisy Whitney - Wednesday, July 25, 2012
I tried to be stoic. I tried to be jaded. I w ...
- Mobile Video Ad Impressions Triple At YuMe; Launches New Video Format
VidBlog, Daisy Whitney - Tuesday, July 24, 2012
As mobile video consumption skyrockets, the medium has become a hotbed f ...
- Online Videos Drive Tune-In For TV Shows, Movies
VidBlog, Daisy Whitney - Monday, July 23, 2012
Video drives video. Among online video viewers, about 44% of TV viewe ...
- YouTube Ousts Hulu in Video Ads For First Time; Online Video Ads Double Year-Over-Year
VidBlog, Daisy Whitney - Friday, July 20, 2012
For the first time ever, YouTube has surpassed Hulu in video a ...
- Half Of Cell Phone Users On Phones During TV - What It Means For Social TV, Olympics
VidBlog, Daisy Whitney - Thursday, July 19, 2012
No wonder television networks are wringing their hands over their social ...
- Only 20% Of Cable Subs Have Heard Of TV Everywhere, But They Watch TV On Tablets
VidBlog, Daisy Whitney - Wednesday, July 18, 2012
Cable and satellite viewers don't have a clue they can watch sho ...
- Display's Crazy Salad
OMMA Magazine, Daisy Whitney - Tuesday, July 17, 2012
Display ads are the lettuce in the salad -- the foundation ...
- Marketers Up New Media Spend, but Question its ROI
VidBlog, Daisy Whitney - Tuesday, July 17, 2012
Digital advertising venues offer a plethora of data for marketers to min ...
- Video Display Ads Deliver Interaction Rates of 36%
VidBlog, Daisy Whitney - Monday, July 16, 2012
Pre-rolls are the dominant form of online video advertising, but display a ...
- Video Metadata Boosts Engagement Four Times; Video SEO To Rise
VidBlog, Daisy Whitney - Friday, July 13, 2012
Internet video has a secret weapon to drive video views, and it ...
- Rovio Tops Social Video Brand for Week; More Fun Social Video Stats
VidBlog, Daisy Whitney - Thursday, July 12, 2012
I love numbers. I love statistics. I love any and all benchmar ...
- Connected TV Homes to Surpass PC Homes by 2014, Report Says
VidBlog, Daisy Whitney - Wednesday, July 11, 2012
TV advertising may still command billions of dollars each year, but i ...
- Cable Bills Rise, But Customers Don't Cut Cords
VidBlog, Daisy Whitney - Tuesday, July 10, 2012
American video consumers are able to shoehorn a lot of traditional ...
- Interactive Pre-Rolls Boost Engagement Four Times in Feeding America Campaign
VidBlog, Daisy Whitney - Monday, July 9, 2012
Interactive overlays can often significantly increase the amount of time viewers spe ...
- TubeMogul-Innovid Pair-Up In Interactive Online Video: Could It Portend Mergers?
VidBlog, Daisy Whitney - Friday, July 6, 2012
Ah, can you smell it in the air? It's summer partnerships, whi ...
- The Truth About Click-Through Rates In Video Ads
VidBlog, Daisy Whitney - Thursday, July 5, 2012
Online video ad network AdExcite is betting interstitial video ads are mo ...
- Video Ads in Google Display Network Grow 70%
VidBlog, Daisy Whitney - Tuesday, July 3, 2012
Google knows just a wee bit about display ads and a w ...
- Who's Buying Your CPG Goods? A look at the CPG-Inclined Online Video Viewer
VidBlog, Daisy Whitney - Monday, July 2, 2012
Consumer packaged goods manufacturers are the largest category for online video advertisin ...