- The Future Of Live Streaming: Lessons Learned From The Olympics
VidBlog, Daisy Whitney - Friday, August 31, 2012
The Olympics may be over, but its impact will be felt ...
- 'Pretty Little Liars' Bets On Social For Web Series; Video Views, Mentions Rise
VidBlog, Daisy Whitney - Thursday, August 30, 2012
Disney-ABC has been an online video leader since back in 2005 wh ...
- Recommended Brand Videos Drive 4 To 6 Times Brand Lift
VidBlog, Daisy Whitney - Wednesday, August 29, 2012
So you've sold all your pre-roll inventory. Or maybe your viewers a ...
- Mid-Rolls Growing, But Do Consumers Like Them?
VidBlog, Daisy Whitney - Tuesday, August 28, 2012
By many counts, mid-rolls are among the fastest-growing online video ad format ...
- Good Metadata Is A Brand-Safety Tool
VidBlog, Daisy Whitney - Monday, August 27, 2012
Who's going to be the next startup to succeed in online vide ...
- Smart TV Makers To Lose On Ad Revenue Opps From Over-The-Top, Report Says
VidBlog, Daisy Whitney - Friday, August 24, 2012
About 159 million homes will have smart TVs by the end ...
- Hulu Content Discovery Makeover Can Bring More Ad Dollars
VidBlog, Daisy Whitney - Thursday, August 23, 2012
Hulu has always done well at luring advertisers, and its new makeov ...
- Number Of Video Ads Viewed Dipped In July; YouTube Gains Ad Market Share
VidBlog, Daisy Whitney - Wednesday, August 22, 2012
Ah, have the dog days of summer gotten online video ads dow ...
- Two-Thirds Of Connected TV Users Interact With Ads
VidBlog, Daisy Whitney - Tuesday, August 21, 2012
Despite their relatively modest reach, connected TVs offer a highly engaged ba ...
- DEV WATCH: Adap.tv Announces "Adap.tv Audience Unifier"
MAD SF, Tyler Loechner, Daisy Whitney - Monday, August 20, 2012
As initially reported in
VidBlog on August 17, Adap.tv just announced i ...
- Location Matters In Online Video Retail Ads
VidBlog, Daisy Whitney - Monday, August 20, 2012
Last week we talked about how online retailers can improve the vi ...
- Online Video And TV: First Comes Measurement, Then Creative
VidBlog, Daisy Whitney - Friday, August 17, 2012
Online video and TV just can't stay away from each other. Th ...
- Online Video, Mobile Video Bright Spots In Media Forecast; Video CPMs Rise
VidBlog, Daisy Whitney - Thursday, August 16, 2012
The whole enchilada of ad-supported media is growing less than expected th ...
- Online Video Ad Viewers Buy More Clothes, More Frequently
VidBlog, Daisy Whitney - Wednesday, August 15, 2012
As retailers track this year's back-to-school shopping season, already in full swin ...
- How To Boost Online Retail Sales With Video, Call To Action
VidBlog, Daisy Whitney - Tuesday, August 14, 2012
Spell it out. If you want a prospective customer to watch t ...
- My Dream Netflix Service
VidBlog, Daisy Whitney - Monday, August 13, 2012
I'm all for the Netflix Just for Kids option. The 12-and-under programmi ...
- Mobile Viewing Biggest Driver of Online Sports, Olympics Viewing
VidBlog, Daisy Whitney - Friday, August 10, 2012
As the Olympics wind down this weekend, one of the big questio ...
- Univision Intros Multiscreen Interactive Tools for Marketers
VidBlog, Daisy Whitney - Thursday, August 9, 2012
Most online video ads start with a TV spot. That's the reali ...
- Online Video Ad Loads Rise by 33%, Ad Completion Rates Remain High
VidBlog, Daisy Whitney - Wednesday, August 8, 2012
Think you're seeing more ads in TV shows online? You are. A ...
- Netflix Satisfaction Ratings Dip
VidBlog, Daisy Whitney - Tuesday, August 7, 2012
On the heels of tepid quarterly reports, Netflix is also losing so ...
- A New Way to Buy Online Video Audiences
VidBlog, Daisy Whitney - Monday, August 6, 2012
A pet food maker wanting to expand its reach with online vid ...
- TV Marketers Missing Opportunity to Drive Mobile Purchases by Tablet Users
VidBlog, Daisy Whitney - Friday, August 3, 2012
While plenty of consumers make purchases using smartphones and tablets, very f ...
- Hulu Plus On Apple TV: A Test Drive
VidBlog, Daisy Whitney - Thursday, August 2, 2012
Some things just don't go together. Cookies and mustard, for instance. Miniva ...
- Tablet Use as TV Companion Grows, Study Finds
VidBlog, Daisy Whitney - Wednesday, August 1, 2012
Tablets and TVs go hand in hand, but in ways that m ...