- Video Measurement Not Cutting It In Real Time, Study Finds
Video Insider, Daisy Whitney - Wednesday, November 27, 2013
Most advertisers don't have the measurement tools they need to determine t ...
- Marketers Eager To Spend on Multiple Screens -- Want Better Cross-Screen Metrics
Video Insider, Daisy Whitney - Thursday, November 21, 2013
The devil is in the details, and the details are in t ...
- Netflix, YouTube Dominate Traffic; Football Strong for Video Ads
Video Insider, Daisy Whitney - Wednesday, November 13, 2013
So it comes down to this trio in online video: Netflix, YouTu ...
- Smart TVs: Ad Effectiveness High, But Need Better Marketing
Video Insider, Daisy Whitney - Wednesday, November 6, 2013
A recent IHS study found that about 73% of consumers aren't interest ...