- Multiscreen Buying And Measurement To Drive Programmatic Video In 2014
Video Insider, Daisy Whitney - Friday, January 31, 2014
Programmatic buying has vaulted to the forefront of digital media in t ...
- Advertisers Crave More Video Ad Targeting, Study Finds
Video Insider, Daisy Whitney - Thursday, January 23, 2014
Targeting is the answer -- whatever the question is. While advertisers a ...
- Consumers Lukewarm On Second-Screen Content, But Opportunity Lies In Ad Breaks
Video Insider, Daisy Whitney - Wednesday, January 15, 2014
A slew of TV networks offer second-screen content that's synchronized to ...
- As Over-The-Top Viewing Grows, Those Users Spend More On Video
Video Insider, Daisy Whitney - Wednesday, January 8, 2014
More and more consumers are viewing video via over-the-top services, according ...