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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Video Metrics: Marketers Favor Views, Conversions, Brand Lift  in Video Insider on 02/24/2015

    As the audience for digital video and the ads that come with it grows significantly year-over-year, marketers are becoming more sophisticated in the metrics they rely on to evaluate their campaigns. Advertising agencies ranked completed views, conversions, and brand lift as the three most important metrics in a digital video campaign, according to a just-released study from online video platform BrightRoll.

  • Video Ad Viewability Rises in Video Insider on 02/18/2015

    Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, bringing the topic to the forefront. With the fast rise in online video ad dollars comes the unfortunate side effect of ad fraud and bad traffic. But some relief is in sight for ad viewability woes, according to a just-released study by Integral Ad Science discussed by eMarketer.

  • Mobile Video On Track For Three-Quarters of Traffic in Video Insider on 02/11/2015

    Mobile data traffic grew by 69% in 2014, and video accounts for most of that traffic. In fact, the amount of mobile video moving across networks surpassed 50% of mobile data traffic in 2012 and pushed past 55% by the end of last year, according to the latest report from Cisco that tracks worldwide mobile traffic. Within five years, nearly 75% of the content that moves across mobile networks will be video.

  • Streaming Media Devices On Track For Big Growth in Video Insider on 02/04/2015

    Over-the-top viewing is poised to have a big year, thanks to fast growth in the streaming device market. The percentage of U.S. homes with connected devices that enable streaming of TV shows and video should reach 25% by year end, up from 16% of homes a year ago, according to the latest research from NPD Group.

  • Product Videos Boost Ecommerce Spend in Video Insider on 01/28/2015

    Memo to marketers: Put your brand video on the product's home page. That's the top-level finding from a study on the role video plays in driving e-commerce. The presence of video can increase the average order value by about 50%, according to research conducted by LiveClicker.

  • Facebook Video Viewing Nearly Doubles in Video Insider on 01/21/2015

    Embrace Facebook. Not only is it the hub of sharing for many branded videos, it's also thriving as a video showcase. Consumers are leading the charge as they view, share and post more videos.

  • Nearly 20% of Internet Users Share Video Ads Regularly in Video Insider on 01/14/2015

    As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That includes sharing of videos across the Web. Marketing technology platform Unruly recently released some data that sheds light on how many consumers interact with video ads.

  • Over-The-Top Video Poised to Soar  in Video Insider on 01/07/2015

    Now the media industry has an even bigger reason to fret about cord-cutting and cord-shaving. With ESPN's decision to begin offering an over-the-top package for its service, joining the likes of HBO, the prospect of snipping the cable cord just became compelling for even more consumers.

  • Consumer Interest In Cord-Cutting Rises in Video Insider on 12/16/2014

    Interest in cutting the cable cord is on the rise, according to a new study. The number of new cable customers who ask for broadband service only is 26%, now exceeding the 22% who want only cable TV, according to ad tech firm Marchex, in an analysis of consumer phone calls to cable providers.

  • Live TV Viewing Dips, Mobile Rises in Video Insider on 12/09/2014

    Viewers' appetite for live TV is shrinking.The average American digested about four hours and 32 minutes of live TV each day in the third quarter, a drop of 12 minutes from 4 hours and 44 minutes a year ago, according to Nielsen's third quarter total audience report.

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