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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Poor Video Playback Huge Turn-Off in Video Insider on 11/18/2015

    Buffering is still a big enemy of the growth of video. Many consumers have a low tolerance for anything less than a quick and clean playback experience, according to a new report from video analytics company Conviva.

  • Video Marketing Ubiquitous For B2B Brands in Video Insider on 11/10/2015

    A full 96% of B2B organizations use video content marketing, according to an annual study fielded by the Web Video Marketing Council, Flimp Media and ReelSEO of 350 B2B companies.

  • Netflix TV Viewing Doubles in Three Years in Video Insider on 11/04/2015

    Netflix lovers love their Netflix -- a lot. Not only is the service adding subscribers by leaps and bounds, but its users are gobbling up more programming than ever. A survey of regular Netflix users said they watch 10 shows per week on Netflix and four movies. That's a rise from five shows per week three years ago, according to the research firm GfK, which conducted the study.

  • Broadcast Viewing Strong Even Among Cord-Cutters & -Shavers in Video Insider on 10/28/2015

    In the ongoing saga of whether to shave, cut or extol the cord, new data reveals broadcast viewing is holding steady even as cords are shortened.

  • Videos Can Bolster Holiday Buying in Video Insider on 10/22/2015

    One in four shoppers say that online videos are a regular source they turn to for gift ideas, and 32% of online shoppers intend to use video more this holiday season to inform their gift buying, according to a just-released study from Google/Ipsos MediaCT

  • Pay TV Dilemma: Cord-Snippers, -Shavers, -Nevers in Video Insider on 10/14/2015

    The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too. Similar findings from two research firms illuminate the changing nature of consumers' relationship with their cable cord. For starters, Parks Associates reports that 10% of U.S. broadband homes have snipped the cord to cable TV, with 25% having done so in the last 12 months.

  • OTT Market Reaches 90% of Digital Video Viewers, Report Says in Video Insider on 10/07/2015

    The size of the streaming over-the-top video market in the United States should hit 181 million this year, according to eMarketer's first ever over-the-top video forecast. Sound huge? It is, because that figure includes YouTube, since the report takes into account individuals of any age who watch video on an app or Web site that bypasses traditional video distribution.

  • Most Consumers Satisfied Enough With Pay-TV Providers in Video Insider on 09/30/2015

    Most consumers don't have a huge interest in switching pay-TV providers -- and even though they're well aware of over-the-top options, those choices aren't luring them to make huge changes in services, according to a second-quarter marketplace survey from Digitalsmiths, a video discovery platform.

  • Video Use Rises On All Devices in Video Insider on 09/24/2015

    Are video appetites bottomless? Some may say so. At the very least, appetites keep growing. Nielsen's just-released total audience report found that video use across computers, smartphones and tablets jumped nearly 20% compared to a year ago.

  • Brands Using Video Grow Revenue Faster, Study Says in Video Insider on 09/17/2015

    Brands that use video for marketing are growing their revenue 49% faster than brands that aren't. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers, according to a new report from market research firm Aberdeen Group. The study surveyed 168 companies on their use of video.

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