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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • ROI On Video Rises -- Targeting Aids Performance in Video Insider on 07/01/2015

    Agencies are enjoying the results they're getting with their online video ad spend, especially when it comes to targeted placements. Some agencies are making video the main focus of digital campaigns. Forty-four percent of those who have done so said they are pleased with the return on investment in their online video campaigns, according to eMarketer data from a May Strata study. That's not a majority, but still, the number of advertisers who are realizing ROI is up 43% quarter over quarter, so the positive trend may be reassuring for the online video industry, the report said.

  • Mobile Users Increase Movies And TV Viewing  in Video Insider on 06/24/2015

    Ever look around at the gym to see what people are watching? How about the subway? Or maybe just the teens gathered together at the mall? Everyone's watching their phones. It's become so incredibly normal to watch video on the phone that long-form content is flourishing on the small screen. About 30% of smartphone owners in the US and Canada are watching TV shows, while 20% are watching movies on their phones, according to a just-released study from the Interactive Advertising Bureau on mobile viewing, surveying consumers in 24 countries. This trend is manifesting around the globe. In Latin America about 22% of smartphone users watch movies and TV shows, whi

  • Worldwide Over-The-Top Revenue Balloons in Video Insider on 06/16/2015

    Global over-the-top revenue is on a fast track for massive growth in the next five years. TV and video revenue from OTT services around the world will hit $51.1 billion in 2020, double its expected $26 billion haul this year. That's also a huge rise from the $4.2 billion global that OTT services earned in 2010, according to research firm Digital TV Research.

  • Marketers Move TV Money To Programmatic Video in Video Insider on 06/10/2015

    Many marketers are moving money from TV to programmatic video, according to a recently released study from ad tech firm Unruly.

  • Connected TVs Now In More Than Half Of U.S Homes in Video Insider on 06/03/2015

  • Consumers Share Log-Ins For OTT Services, Slice Into Revenue in Video Insider on 05/28/2015

    The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers' savvy in piggybacking onto their friends' and family's OTT subscriptions. More than 57% of all broadband homes use over the-top video subscription services, but the sharing of such services is also on the rise, to the tune of 11% of homes exclusively using a buddy's account for OTT viewing, said Parks Associates in just-released research.

  • Video Ad Views See Strongest Growth Rate in Three Years in Video Insider on 05/20/2015

    Consumers are snipping the apron strings to the TV. That doesn't mean they're cutting the cable cord, per se. But it does mean that, with each passing quarter, TV viewers are growing more comfortable with watching their programming on other screens. Viewership of long-form programming on demand has grown 50% year over year, and more than half of the long-form and live views originated from TV Everywhere authenticated streams.

  • Multichannel Video Providers See Uptick, Not Cord-Cutting in Video Insider on 05/15/2015

    Multichannel video providers can relax -- at least for this quarter. The top 10 multichannel video providers added 54,800 subscribers in the first quarter of this year, according to informitv Multiscreen Index. That is a welcome uptick from a loss of 232,100 in the prior three quarters. Of course, MVPDs might not want to rest on their laurels yet given the trajectory of recent quarters.

  • Give Smartphone Viewers Ad Choice, And They'll Engage in Video Insider on 05/05/2015

    Mobile viewers are busy, on the go, and often don't have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths. That's because the personal nature of the device -- which makes it powerful for programmers -- can also work well for marketers, according to research conducted by Ipsos MediaCT and YouTube.

  • Long-Form Video Viewing Skyrockets On Bigger Mobile Screens in Video Insider on 04/29/2015

    Don't let anyone tell you otherwise. Size matters. Sure, the small screen is rising in general as a vehicle for video consumption. But when consumers have a bigger mobile screen, they watch more video on it.

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