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Daisy Whitney

Member since May 2004Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Short-Form Videos Remain Popular in Video Insider on 10/12/2016

    While consumers are increasingly devouring TV shows and movies online and via over-the-top options, they're also still gobbling up snack-size programming. Indeed, short-form videos are raking in the viewers, according to a new report from Horowitz Research. About 44% of Internet users watch short videos daily, with 76% tuning in weekly. The study of 1,500 Internet users found that only 13% watch a short video less than once a week.

  • Mobile Video Ad Views Skyrocket -- Brands Can Leverage in Video Insider on 10/07/2016

    Consumers are picking up their phones, well, all the time. Often, we watch videos of all variety on them, and we do it quite frequently. The year-over-year uptick in mobile viewing is noteworthy for content creators and brands as it provides insight into consumer behavior.

  • Streamers Are Satisfied in Video Insider on 09/30/2016

    If you haven't tried multichannel pay TV, you might never miss it. So-called cord-nevers, especially those between the age of 20 to 35 who have never had a legacy pay-TV service, are usually quite content with streaming services. In fact, many of these "millennial cord-nevers" say they get everything they need when it comes to video entertainment from Netflix, Hulu and their SVOD brethren, according to a new report from The Diffusion Group (TDG).

  • Use Of Mid-Roll Ads Rises in Video Insider on 09/23/2016

    Quick. Name one of the fastest-growing video ad units this year. You guessed mid-roll, right? Or maybe not. But this video workhorse ad unit is indeed growing at a quick clip this year. Mid-roll ads rose 24% in use year over year, jumping from 19% of ads in February 2015 to 33% in April, according to a report from Ooyala analyzing video ads across nearly 50 global premium publishers and broadcasters.

  • OTT Subs Rise, TV Everywhere Awareness Creeps Up  in Video Insider on 09/16/2016

    The number of over-the-top subscriptions has ramped up by 12% over the last two years. That's the finding of a new research study from Parks Associates reporting that consumer adoption of services like Netflix and Hulu has increased since the third quarter of 2014, even though password sharing is also up.

  • Mobile Video Ads Boost Brand Awareness in Video Insider on 09/08/2016

    Advertising on mobile phone screens is growing by leaps and bounds, and marketers are eager for insight into what drives consumers in this burgeoning ad medium. While it is still early days, video ad software provider Videology released a handful of case studies from recent mobile campaigns, revealing some data on what has worked.

  • Users With Both OTT & Cable Are Happiest With Streaming in Video Insider on 09/01/2016

    Consumers like their streaming video services more than their cable services, according to a new study. But how long will the honeymoon last? Maybe only until they give up their cable.

  • Cord-Cutting Steady, Connected TV Apps On Rise in Video Insider on 08/20/2016

    By most accounts, cord-cutting continued at the usual pace at pay-TV providers in the second quarter, but it didn't speed up. That's the conclusion of Wall Street firm MoffetNathanson. The researcher noted that pay-TV providers lost 757,000 subscribers in the second quarter, with a decline of 1.29 million over the last year. While that isn't necessarily news to sing about, the declines are steady as far as declines go. In short, cord-cutting has still not caused a mass exodus from multichannel providers.

  • Big Jump In Connected TV Use  in Video Insider on 08/18/2016

    Connected TV use has nearly doubled in the last year for the 18- to 49-year-old demo, according to a new report from Pivotal Researchreleased this week. The firm found that 8.5% of all TV usage in July was routed through connected TVs, such as via Roku, Apple TV and Chromecast. That's a big jump from the 4.9% usage rate from the year-ago period, and the 1.9% Pivotal reported in July 2014.

  • Digital Video Spreads Deeper Worldwide, Driven by Mobile  in Video Insider on 08/11/2016

    About two-thirds of Internet users around the world tune into either short-form or long-form video-on-demand on a regular basis. That's the finding of a new report from eMarketer, taking the temperature of global digital video. The verdict? Video still has long legs and lots of growth ahead, especially on mobile devices.

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