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Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • Mobile Video Growing for Millenials -- Programmatic Mobile Also On Rise in Video Insider on 10/22/2014

    Mobile is hot -- but you knew that already. What is new on this front is how hot and whom mobile wins over. A pair of recent studies sheds light for digital marketers mapping out mobile campaigns.

  • Online TV Viewers Cite Convenience As Driver in Video Insider on 10/16/2014

    Convenience wins. Online viewing is popular because it's easy. Sure, binge-watching, commercial skipping and a lower cost are nice, but more than half of online video viewers say they watch TV on the Web because they can watch shows when they want.

  • Gaming Consoles Become Online Video Hub, Smart TVs Nip At Heels in Video Insider on 10/08/2014

    Keep your eyes on the game console. Well, a lot of consumers are doing just that: watching the gaming console. About 46% of broadband homes in the U.S. have a gaming console connected to the Web, and more than one quarter use it as their primary connected consumer electronics device. About three-quarters of those who rely on the gaming console as the main screen say they regularly use it to watch non-gaming content such as online video.

  • Nearly Half Of Younger Viewers Watch Mobile Video Each Week in Video Insider on 10/01/2014

    If you need any more evidence that mobile video is the future, here's this new nugget - as tablet ownership grows, so does tablet mobile viewing.

  • Turns Out TV Everywhere Authentication Isn't Too Tough in Video Insider on 09/24/2014

    Looks like cable operators will need a new excuse for slow adoption of TV Everywhere, because it turns out consumers are doing just fine on that whole authentication boogeyman that was supposedly slowing them down from using the service.

  • Digital Video Growth Drives More Efficient CPMs in Video Insider on 09/19/2014

    Mobile video is growing, programmatic buying is rocking, and over-the-top devices continue to gain traction. All the latest news and reports tell us that, and those are all positive trends for the digital advertising business. But one of the key questions is, what's next? As digital video moves past the rapid growth of the early days, what kind of role will it play in the overall ad business?

  • Programmatic Expands Deeper into Video, With TV Next in Video Insider on 09/09/2014

    Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives in the United States buy display ads using programmatic buying, with about 58% doing so for video, and 60% buying in this fashion for mobile ads, according to a survey by AOL Platforms reported on by eMarketer.

  • Video Outperforms For Content Marketing  in Video Insider on 09/03/2014

    Brand marketers using video report that it outperforms other types of content marketing, according to a new research study conducted by video marketing platform VidYard on the effectiveness of video marketing. More than 70% of the B2B companies that use video in their marketing said it exceeds plain text and images at driving conversions, and many said the ROI from video is on the rise.

  • Next in Cross-Screen Marketing: Attribution, Please in Video Insider on 08/27/2014

    Marketers are keen to move deeper into cross-channel marketing, but they also want more from their campaigns. Namely, they want to better understand the impact of each medium and the path to purchase, according to a report from eMarketer drawing on a survey by the National Advertisers and Forrester Consulting of U.S advertisers. The report also stated that cross-device marketing is the topic that marketers are most eager to learn more about this year.

  • Internet Pulls Ahead Of TV in Video Insider on 08/19/2014

    The Internet is now ahead of TV, and it shows no signs of stopping its growth. For the first time, the number of broadband customers exceeded the number of cable subscribers.

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