Search by name, company, title, location, etc.

Daisy Whitney

Member since May 2004 Contact Daisy

  • President Daisy Whitney
  • California
  • 94904 USA

Daisy Whitney is a report, columnist and veteran of the media reporting business.

Articles by Daisy All articles by Daisy

  • OTT Market Reaches 90% of Digital Video Viewers, Report Says in Video Insider on 10/07/2015

    The size of the streaming over-the-top video market in the United States should hit 181 million this year, according to eMarketer's first ever over-the-top video forecast. Sound huge? It is, because that figure includes YouTube, since the report takes into account individuals of any age who watch video on an app or Web site that bypasses traditional video distribution.

  • Most Consumers Satisfied Enough With Pay-TV Providers in Video Insider on 09/30/2015

    Most consumers don't have a huge interest in switching pay-TV providers -- and even though they're well aware of over-the-top options, those choices aren't luring them to make huge changes in services, according to a second-quarter marketplace survey from Digitalsmiths, a video discovery platform.

  • Video Use Rises On All Devices in Video Insider on 09/24/2015

    Are video appetites bottomless? Some may say so. At the very least, appetites keep growing. Nielsen's just-released total audience report found that video use across computers, smartphones and tablets jumped nearly 20% compared to a year ago.

  • Brands Using Video Grow Revenue Faster, Study Says in Video Insider on 09/17/2015

    Brands that use video for marketing are growing their revenue 49% faster than brands that aren't. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers, according to a new report from market research firm Aberdeen Group. The study surveyed 168 companies on their use of video.

  • Best Practices for Video Across Platforms in Video Insider on 09/11/2015

    Let's say you're a brand. We don't have to convince you that you need a video strategy, right? You have one -- surely. And since you do, let's talk about some best practices across the leading video platforms in support of branded video content.

  • Half of Internet Homes Own Connected TV in Video Insider on 09/03/2015

    Over-the-top services are playing nicely with traditional TV. About 40% of Internet users have both pay TV and an over-the-top service, while 42% have pay TV only, and 11% have pledged their allegiance to over-the-top alone. Among over-the-top users specifically, about 78% also have a multichannel video service, according to a recent report from Horowitz Research.

  • Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators in Video Insider on 08/27/2015

    Broadband is a thriving business for cable operators. Top cablers added more than 500,000 new broadband customers in the second quarter, an increase that is likely due in part to the continuing rise of video viewing via high-speed connections.

  • Shorter Isn't Always Better In Mobile Video Ads in Video Insider on 08/19/2015

    Mobile video viewing habits are shapeshifting daily, and so is consumer behavior with ads on these platforms. Advertisers are testing a range of formats, from short Vine-esque ads to longer-format ones, to interactive spots, in a quest to learn which resonate most with viewers. There aren't many hard and fast conclusions, but a new study from Google offers insight into how mobile viewers might respond.

  • OTT Churn Rises As Consumers Switch And Sample in Video Insider on 08/12/2015

    Lest pay-TV providers start thinking that their hotshot over-the-top rivals have it all, consider this latest tidbit: OTT services are dealing with churn, too. Big-time.

  • OTT Revenue On Pace To Double In Four Years in Video Insider on 08/04/2015

    Show of hands: If you wanted to watch a James Bond marathon, would you turn to a Netflix-esque over-the-top service, or a traditional network running a marathon of the movies? A few years ago, there was only one answer: the network. Now, there are more choices. While the question is a rhetorical one without hard and fast numbers, many media executives are betting that the Netflix-viewing option is poised to command a larger chunk of consumer behavior in the next few years.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.