Nic Allum

Articles by Nic All articles by Nic

• 2021: The Year Of Context Switching in Marketing Insider on 12/01/2021
  

  Context switching is a human workforce term used often by technologists to describe the process of constant stop/start across multiple projects.

• Rebuilding The Awards Show in Television News Daily on 10/23/2021
  

  The awards show traditionally has been about exclusivity and glamour. How utterly irrelevant that all seems now, and what a mess it's created.

• Lift Your Game With Esports Marketing in Marketing Insider on 09/30/2021
  

  When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.

• Time For The Retroweb Reboot? in Marketing Insider on 09/15/2021
  

  I've been thinking about a couple of sites that felt homegrown, hopeful, free-form and experimental, and how they could be rebooted for the 2020s.

• Lift Your Game With Esports Marketing in Marketing Insider on 08/16/2021
  

  When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies.

• A Call For Intergenerational Marketing in Marketing Insider on 07/27/2021
  

  Surely this is a tipping point where we get to explore the connections, not the gaps, in our culture and shared passions.

• A Guide To Defying Rainbow-Washing in Marketing Insider on 05/17/2021
  

  Are brands ready to enact evergreen LGTBQ+ strategies and meaningfully connect with a community wielding an estimated global spending power of $3.7 trillion?

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