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David Berkowitz

Member since March 2002 Contact David

Meet David at MediaPost Events

  • David attended OMMA Awards, September 26, 2011
    New York Marriott Marquis

Articles by David All articles by David

  • What I've Learned, 400 Editions Later in Social Media Insider on 08/28/2012

    On July 2, 2004, I penned a Search Insider column for MediaPost that quoted Dr. Seuss and Eminem, followed it up 18 days later with a biblical allegory about search engine optimization, and nearly every week since then, I contributed to an oeuvre here that ultimately numbered 400 editions. So as not to bury the lede, this is my final Insider edition - at least for now.

  • 10 Ways Facebook Has Changed Since 2004 in Social Media Insider on 08/21/2012

    Facebook has earned a few degrees since it launched as Thefacebook in 2004. A Facebook media kit from the spring of 2004 recently surfaced, and it offers a glimpse as to how much has changed since then. Here are 10 quotes from the media kit that illustrate what has changed with Facebook, media, and online advertising.

  • Six Chickenpants Of Separation in Social Media Insider on 08/14/2012

    One morning, I arrived at work to find an unexpected visitor waiting for me at my desk. Short and bald, he was shirtless and wearing the most extraordinary pair of pants. He goes by the name Agent 011, but his real name is Chester Chickenpants, and he may be your next social media role model.

  • Ten Comebacks I'd Like To See in Social Media Insider on 07/31/2012

    It could be the Olympics, or the fear of another early ending to the Mets' season, or Ben Folds reuniting with the other two guys as they ironically tour again as Ben Folds Five. Whatever the reason, I've got comeback fever. While I try to find the cure, I keep thinking about social media. Here are 10 social media comebacks that I'd love to see:

  • Is This The Murderer's Motive? in Social Media Insider on 07/24/2012

    I woke up yesterday morning to a report from NY1 that it could take months before we learn the motive of the Aurora, Colo. murderer. Then I arrived at the office, logged into Facebook, and saw that youthful face with the shock of flaming red hair all over my feed. Could that be his motive?

  • Getting Lost In Social Discovery in Social Media Insider on 07/17/2012

    "Social discovery" is one of the hotter buzzwords these days, referring to how people can tap friends' implicit and explicit recommendations to experience something new. At first, it sounds like more jargon, but when you experience it firsthand, you can get a sense of what it really means.

  • Is Experimentation Innovation? in Social Media Insider on 07/10/2012

    Are experimentation and innovation one and the same? The two words were initially used interchangeably during MediaPost's recent Brand Marketers Summit, until some panelists sorted it out. For many marketers, one isn't innovating until they're trying something new. Trying something new is the essence of experimentation. Innovating and experimenting feel like they have a lot in common. Yet experimenting doesn't just mean doing something new.

  • The Interest Graph Vs. The Knowledge Graph in Social Media Insider on 07/03/2012

    What's more valuable: your interests or what you want to know? The difference between the Interest Graph and the Knowledge Graph will shape the direction of two major technology companies in the years ahead, and this will in turn impact billions of dollars of marketing spending.

  • Flying Too Close To The Sun in Social Media Insider on 06/26/2012

    Remember Highlight? Sure, it's still around, and it's premature to write it off. Yet the new app that received the most buzz at South by Southwest (SXSW) this year just gained a new competitor: Facebook. There have been many instances recently of the rich getting richer, with the best functionality and features getting incorporated into the most dominant platforms. Facebook, Google, Apple, and Twitter are among those especially adept at making dreams come true while simultaneously unleashing nightmares. Here are four ways this has been happening lately:

  • 10 Things Facebook Can Do With  in Social Media Insider on 06/20/2012

    One of the fastest-growing Facebook groups this year must be for people whose companies have been acquired by the social network. Following Instagram, Facebook acquired loyalty app Tagtile, proximity network Glancee, photo sharing service Lightbox, social gifting app Karma, and, this week, facial recognition platform The last one's a fascinating company with cutting-edge technology for marketers and publishers, as well as a new consumer-facing iPhone app, Klik, that can learn to recognize friends' faces based on their Facebook profiles.

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