DAVID BAKER

David Baker is the vice president of digital product solutions at Acxiom . Contact him here.

Results for October 2005
  • Good Grief, You Haven't Got A Brief?!
    Do you write creative briefs for your e-mail campaigns? Your initial response ...
  • The View From The DMA Floor
    The annual Direct Marketing Association (DMA) conference is always an interesting event ...
  • How To Evaluate E-Mail Vendors
    Every six months I go through a process I call the "Ostrich ...
  • Five Value States of CRM
    Although views of Customer Relationship Management have evolved over the years, there ...
  • Sorry We Missed You
    So you've tried just about every attention-getting gimmick, tactic and approach to ...