- How Much Is An Email Address Worth To Your Business?
Email Insider, editor , David Baker - Monday, January 29, 2007
On the surface of it, measuring the value of email marketing ...
- Landing Page And Site Optimization
Email Insider, editor , David Baker - Monday, January 22, 2007
You create a great email program, you optimize creative, timing and targetin ...
- Best Practices Are Not A Crutch
Email Insider, editor , David Baker - Monday, January 15, 2007
I'm as guilty as every other strategist or consultant in our spa ...
- Creative Workshop For E-mail Marketers
Email Insider, editor , David Baker - Monday, January 8, 2007
Creative e-mail marketing is not just about pretty pictures or clever cop ...