Results for March 2008
  • Testing Creative: Measure Copy, Too
    In last week's Email Insider, I talked about testing creative in emails, ...
  • Testing Email Creative
    What makes great email creative? Is it the design, format, use of ...
  • Build Versus Buy
    Today's column is themed with the Webinar that Datran Media and Avenue ...
  • How To Develop Good Triggered Email Programs
    The perfect email is one that is relevant to the consumer. Right? ...