- Testing Creative: Measure Copy, Too
Email Insider, editor , David Baker - Monday, March 31, 2008
In last week's Email Insider, I talked about testing creative in email ...
- Testing Email Creative
Email Insider, editor , David Baker - Monday, March 24, 2008
What makes great email creative? Is it the design, format, use ...
- Build Versus Buy
Email Insider, editor , David Baker - Monday, March 17, 2008
Today's column is themed with the Webinar that Datran Media and Aven ...
- How To Develop Good Triggered Email Programs
Email Insider, editor , David Baker - Monday, March 3, 2008
The perfect email is one that is relevant to the consumer. Righ ...