- Nonlinear: Television
Media Magazine, David Goetzl - Thursday, February 23, 2006
In late January, MTV and Comedy Central made dozens of hits availab ...
- Four As Revises On-Demand Ad Guidelines, Demands More Specificity
MediaDailyNews, David Goetzl - Tuesday, February 28, 2006
With buyers and sellers struggling to agree on effectiveness metrics for a ...
- Fox Gets 'Free Ride' On MySpace, Social Net To Promote TV Net
MediaDailyNews, David Goetzl - Tuesday, February 28, 2006
News Corp.'s Fox is using heavily trafficked MySpace.com to promote new come ...
- Brandtique Of The Week: Cingular's 'Shout Out'
MediaDailyNews, David Goetzl - Monday, February 27, 2006
Much has been made of the Discovery Channel's heavy reliance on reali ...
- TV Station Execs Debate Choice--To Affiliate With CW Or With My Network TV
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, February 24, 2006
Station group Acme Communications, which has deep ties to The WB, sa ...
- Advertisers Channel Oscar Buys To TV Guide
MediaDailyNews, David Goetzl - Thursday, February 23, 2006
Some advertisers, looking to tap into the excitement of the Academy Awar ...
- NBC To Debut 'Conviction' Free On iTunes--Before It Airs On TV
MediaDailyNews, David Goetzl - Wednesday, February 22, 2006
In a move to create buzz for its new Dick Wolf-drama "Conviction ...
- Brandtique Of The Week: The Games Hasbro Plays
MediaDailyNews, David Goetzl - Tuesday, February 21, 2006
Talk about a marketer rolling the dice on product placement. Toy mak ...
- UPN Can't Get 'Party' Started, Show Goes On Hiatus
MediaDailyNews, David Goetzl - Monday, February 20, 2006
Kristin Cavallari, breakout star of MTV reality smash "Laguna Beach," failed ...
- Oscars Win Ad Awards, Big Clients Not Deterred By Niche Films
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, February 17, 2006
ABC's "Academy Awards" may increasingly honor niche, independent, and small box offi ...
- Nielsen's DVR Ratings Reach New High, Five Shows Get A Boost
MediaDailyNews, David Goetzl - Thursday, February 16, 2006
Nielsen's new DVR ratings have reached a milestone. For the first tim ...
- NFL Network To Blitz Upfront: Signs Reebok, Sets April Event
MediaDailyNews, David Goetzl - Thursday, February 16, 2006
Fresh off the addition of prime-time NFL games to its schedule, t ...
- Kellogg's Uses Health Site To Tell Kids Frosted Flakes Are Gr-r-reat!
MediaDailyNews, David Goetzl - Tuesday, February 14, 2006
Kellogg's, one of the food marketers under attack for contributing to childho ...
- Kelloggs Touts Frosted Flakes On Kids Health Site
Online Media Daily, David Goetzl - Tuesday, February 14, 2006
Healthy 4Kids, a new Web site promoting healthy living to kids, h ...
- Brandtique Of The Week: Oreo Stuffs 'Trading Spouses'
MediaDailyNews, David Goetzl - Monday, February 13, 2006
In a recent "Frontline" documentary, would-be branded entertainment guru Mitch Kanner tou ...
- Top Buyer Resigns On Eve Of Kids' Upfront
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, February 10, 2006
On the eve of the 2006-07 kids upfront TV advertising marketplace, o ...
- VOD Viewers Watch More, Not Less Linear TV, Claim Nielsen, Comcast
MediaDailyNews, David Goetzl - Friday, February 10, 2006
Video-on-demand does not cannibalize traditional television viewing, according to research from Niels ...
- Winners And Losers In The PR Bowl: They're Not Who You Think
MediaDailyNews, David Goetzl - Thursday, February 9, 2006
MVP Hines Ward went to Disney World, Ben Roethlisberger became a sai ...
- Kellogg Looks To Settle Kids Ad Suit, Nickelodeon Demurs
MediaDailyNews, David Goetzl, Erik Sass - Thursday, February 9, 2006
Cereal giant Kellogg is interested in negotiating a settlement to a pendi ...
- UPN Reality Show Featuring 'Laguna Beach' Star Fails To Get Party Started
MediaDailyNews, David Goetzl - Thursday, February 9, 2006
UPN's new reality show featuring "Laguna Beach" star Kristin Cavallari failed ...
- Bravo Plans Broadband Channel Aimed At Gay Viewers
MediaDailyNews, David Goetzl - Tuesday, February 7, 2006
Bravo is launching a broadband channel called OutzoneTV.com, which will target g ...
- Bud, FedEx, Ameriquest Win Super Ad Bowl XL
MediaDailyNews, David Goetzl - Tuesday, February 7, 2006
As the ad industry spent yesterday digesting the Super Bowl spots a ...
- Bravo, PlanetOut Launch Gay Broadband Channel
Online Media Daily, David Goetzl - Tuesday, February 7, 2006
Bravo is launching a broadband channel targeting gay and lesbian audiences, t ...
- Brandtique Of The Week: 'Extreme Makeover: Home Edition'
MediaDailyNews, David Goetzl - Monday, February 6, 2006
Ty Pennington, the host of ABC's "Extreme Makeover: Home Edition," may occu ...
- NBC To Launch Online Battle-of-the-Bands Reality Series
MediaDailyNews, David Goetzl - Friday, February 3, 2006
In a move underscoring the shift--from promotional platform to distribution outlet--in h ...
- 'Grey's Anatomy' Breaks Two-Tenths Barrier, Shows A DVR Bump
MediaDailyNews, David Goetzl - Friday, February 3, 2006
"Grey's Anatomy" has broken the two-tenths barrier. The ABC drama is t ...
- Now It's A Go: ABC Gives Green Light To GoDaddy's Super Bowl Spot
MediaDailyNews, David Goetzl - Friday, February 3, 2006
Less than 24 hours after the company president indicated ABC would decli ...
- NBC.com To Launch Music Competition Show
Online Media Daily, David Goetzl - Friday, February 3, 2006
NBC this summer will launch a talent-search reality show that will appe ...
- GoDaddy: Still A No-Go In Super Bowl, May Be A No-Show
MediaDailyNews, David Goetzl - Thursday, February 2, 2006
GoDaddy.com President Bob Parsons said he expects his company's efforts to r ...
- EchoStar Brings Lifetime Back To Life
MediaDailyNews, David Goetzl - Thursday, February 2, 2006
The acrimonious debate between Lifetime and Dish Network is over, restoring t ...