- News Corp. To Madison Avenue: 'MySpace Is YourSpace'
MediaDailyNews, David Goetzl - Friday, March 31, 2006
News Corp. wants to turn Madison Avenue into "ItsSpace," and the med ...
- Court TV May Face Gavel, The Auctioning Kind
MediaDailyNews, David Goetzl - Friday, March 31, 2006
Liberty Media may be looking to shed its 50 percent ownership ...
- MySpace Censors Content To Lure Marketers
Online Media Daily, David Goetzl - Friday, March 31, 2006
News Corp. wants to turn Madison Avenue into "ItsSpace," and is aggressive ...
- CBS Finance Chief Squelches Univision Rumors
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, March 30, 2006
Short-circuiting reports of an imminent purchase of Univision, CBS' top financial executi ...
- Redstone Sees A Window Of Opportunity Closing For Hollywood
MediaDailyNews, David Goetzl - Thursday, March 30, 2006
Shari Redstone thinks her media-mogul brethren have the wrong idea about h ...
- IPG High On Lowe, But Turnaround Needed Soon
MediaDailyNews, David Goetzl - Thursday, March 30, 2006
Interpublic's CEO Michael Roth continued to express optimism in troubled Lowe Worldwi ...
- Univision, Telemundo Scrap Spanish Ratings For Upfront Guarantees
MediaDailyNews, David Goetzl - Wednesday, March 29, 2006
The two leading Spanish-language broadcasters will make upfront deals this spring, usi ...
- Court TV Goes From Law To Order, Orders Crime Drama
MediaDailyNews, David Goetzl - Wednesday, March 29, 2006
Court TV is taking another step away from its roots by launchi ...
- Al Gore's Current TV Wins Votes With Cable Customers
MediaDailyNews, David Goetzl - Tuesday, March 28, 2006
Al Gore's Current TV is gaining some popular support, or at lea ...
- Tribune Media's Zap2it Launches On-Demand Listings Area
MediaDailyNews, David Goetzl - Tuesday, March 28, 2006
In another sign that VOD and IPTV are gaining popularity with consumer ...
- Brandtique Of The Week: DHL
MediaDailyNews, David Goetzl - Monday, March 27, 2006
DHL had high hopes for a $150 million ad campaign it launch ...
- Mobile Makes The Scene, Magna Reports On 'Third Screen'
MediaDailyNews, David Goetzl - Monday, March 27, 2006
The so-called "third screen" could become a primary advertising outlet for marketer ...
- NBC, ABC Grab Top Thursday Spots Vs. CBS' NCAA
MediaDailyNews, David Goetzl - Monday, March 27, 2006
Normal also-rans NBC and ABC again capitalized on the weak--although improved--NCAA Basketba ...
- Peacock's Paradox: 'The Office' Proves Bigger Hit On iTunes Than On NBC
MediaDailyNews, David Goetzl - Friday, March 24, 2006
A modest hit in its broadcast window, "The Office" continues to attra ...
- Kia To Nets: Wouldn't Wanna Be Ya, Stop Touting CPMs
MediaDailyNews, David Goetzl - Thursday, March 23, 2006
Kia Motors marketing chief Ian Beavis, who famously swore off broadcast advertisi ...
- Allstate Sweetens Deal, Replaces Nokia In Sugar Bowl
MediaDailyNews, David Goetzl - Thursday, March 23, 2006
Allstate will replace Nokia as the title sponsor of college football's Sug ...
- TVB To Advertisers: Think Geos, Not Demos
MediaDailyNews, David Goetzl - Wednesday, March 22, 2006
As advertisers seek greater viewer engagement, the Television Bureau of Advertising ...
- Lifetime Makes Good On Its Name, Bids For Younger Women
MediaDailyNews, David Goetzl - Wednesday, March 22, 2006
Lifetime Television is making a bid to attract young female viewers. T ...
- Weather Warms Up To Commercial Ratings Deals, Releases First Data
MediaDailyNews, David Goetzl - Tuesday, March 21, 2006
At a time when advertisers are clamoring for proof that people a ...
- Brandtique Of The Week: Porsche
MediaDailyNews, David Goetzl - Monday, March 20, 2006
It's often said that product placement deals are complex and time-consuming--a f ...
- ABC Makes Bid For Thursday Night, Primes New Lineup
MediaDailyNews, David Goetzl - Monday, March 20, 2006
If the upfront is Election Day, then last week was New Hampshi ...
- Placement Comes Out Of The Closet, Gets An Open Marketplace
MediaDailyNews, David Goetzl - Monday, March 20, 2006
For years, product placement was a hush-hush subject in the world ...
- "The Sopranos" Takes A Hit On Sunday
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, March 15, 2006
Facing new competition and trying to overcome a long layoff, HBO's "T ...
- Ladies' Home Videos: Meredith To Extract Video From Mag Brands
MediaDailyNews, David Goetzl - Tuesday, March 14, 2006
The publisher of Better Homes and Gardens and Ladies' Home Journal m ...
- Meredith To Add Video To Magazine Sites
Online Media Daily, David Goetzl - Tuesday, March 14, 2006
The publisher of Better Homes and Gardens and Ladies' Home Journal, Meredi ...
- Brandtique Of The Week: Sam's Club
MediaDailyNews, David Goetzl - Monday, March 13, 2006
In the battle of big-box retailers specializing in big boxes--a.k.a. members-only warehou ...
- Nick Exec Offers Food For Thought, Says Kids Nets Won't Be Less Bought
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, March 10, 2006
Nickelodeon's top sales executive Thursday told reporters that pressure on food markete ...
- NBC Goes Tubular, Enables Video-Sharing Via NBC.com
MediaDailyNews, David Goetzl - Friday, March 10, 2006
As NBC mandates that YouTube.com stop distributing its popular videos, the netwo ...
- NBC.com Boosts Video Virals
Online Media Daily, David Goetzl - Friday, March 10, 2006
TV network NBC, which recently forced YouTube.com to stop distributing the network ...
- 'Real World' Producer Focuses On Digital World, Platforms Too
MediaDailyNews, David Goetzl - Thursday, March 9, 2006
Bunim/Murray, the production company behind hits "The Real World" and "The Simp ...