- Starcom Chief Calls for 'Video Upfront'
MediaDailyNews, David Goetzl - Friday, April 28, 2006
A day after it was announced that he would lead the agency ...
- TNT To Premiere New Commercial-Free Shows This Summer
MediaDailyNews, David Goetzl - Friday, April 28, 2006
TNT's commercial-free premiere of new drama "Saved" will be sponsored by Dod ...
- Sci Fi Channel Looks To Expand Its Reach With Scripted Series
MediaDailyNews, David Goetzl - Thursday, April 27, 2006
Looking to attract a broader audience, the Sci Fi Channel has lin ...
- Scripps To Launch Talent Search Design Show On HGTV
MediaDailyNews, David Goetzl - Thursday, April 27, 2006
Scripps Networks is attempting to take a hit format from its Fo ...
- BET Increases Reality Focus
MediaDailyNews, David Goetzl - Wednesday, April 26, 2006
BET is making a big push into reality as it seeks ...
- Fox Affilis Re-Brand In Prep For My Network TV Launch
MediaDailyNews, David Goetzl - Wednesday, April 26, 2006
More than four months before My Network TV launches, the Fox O& ...
- Toyota, Fox Unveil Multiplatform 'Prison Break' Deal
MediaDailyNews, David Goetzl - Tuesday, April 25, 2006
Toyota has launched a multiplatform promotional effort with Fox that links t ...
- Instant Replay: NFL Net To Rebroadcast Games
MediaDailyNews, David Goetzl - Tuesday, April 25, 2006
The NFL Network will air rebroadcasts of four games a week duri ...
- Brandtique: Old Navy
MediaDailyNews, David Goetzl - Monday, April 24, 2006
After some boom years, Old Navy's "great fashion at great prices" positioni ...
- NBC's Comstock To Stations: Embrace New Platforms
MediaDailyNews, David Goetzl - Friday, April 21, 2006
Though local affiliates have expressed concern that the spread of network programmi ...
- Nielsen Sets June Release For 'Next Generation' Initiatives
MediaDailyNews, David Goetzl - Friday, April 21, 2006
Nielsen is on schedule to release plans for bolstering measurement in fo ...
- Nielsen: Americans Deem TV Top Ad Medium
MediaDailyNews, David Goetzl - Friday, April 21, 2006
Television is a more potent ad medium than any of its med ...
- Ad Tracker Predicts Record Political TV Spending
MediaDailyNews, David Goetzl - Friday, April 21, 2006
This year's elections might generate more television ad dollars than the 20 ...
- eBay Makes Bid For Reality TV, Prime-Time Show Will Air On ABC
MediaDailyNews, David Goetzl - Wednesday, April 19, 2006
Internet auction giant eBay is entering television production as a partner ...
- Hallmark Misses The Mark, Crown Pulls Sale Of The Table
MediaDailyNews, David Goetzl - Tuesday, April 18, 2006
Hallmark has decided to hold its cards. Faced with a weak merge ...
- Brandtique: Arby's
MediaDailyNews, David Goetzl - Monday, April 17, 2006
Generally speaking, Donald Trump's penchant for excess is a good thing. It ...
- Media Buying Vet Jean Pool Retires, Four As To Appoint New Media Chair
MediaDailyNews, David Goetzl - Friday, April 14, 2006
A household name on Madison Avenue is retiring after more than ...
- GE: Olympics Generate $40 Million Q1 Loss, 'Slight' Profit For Year
MediaDailyNews, David Goetzl - Friday, April 14, 2006
In January, GE's CEO Jeff Immelt said the Torino Olympics would "abo ...
- DirecTV Agrees To Offer TiVo Service For Three More Years
MediaDailyNews, David Goetzl - Thursday, April 13, 2006
In a move that wards off a potential lawsuit, DirecTV has agre ...
- TNT Tries Commercial-Free, Will Premiere Three Series Without Ads
MediaDailyNews, David Goetzl - Wednesday, April 12, 2006
In this age of TiVo and ad-zapping, TNT is fighting back ...
- Comcast, Sony Have Horrible Idea: A VOD-Only Net
MediaDailyNews, David Goetzl - Tuesday, April 11, 2006
Comcast and Sony are launching a new VOD-only network on Halloween focusi ...
- Washington Insider: Madison Avenue Must Win In The Court of Public Opinion
MediaDailyNews, David Goetzl - Monday, April 10, 2006
SCOTTSDALE, AZ - The American Association of Advertising Agencies' top Washington executi ...
- AAAA Crowd Atwitter Over Berger Rebuke
Show Daily, David Goetzl - Friday, April 7, 2006
SCOTTSDALE, AZ - Next year, the "desert air" won't be blamed. Aft ...
- Kaplan Thaler: Life Begins After :30
Show Daily, David Goetzl - Friday, April 7, 2006
SCOTTSDALE, AZ - An industry executive who's helped craft some of t ...
- CP+B Takes Top Honors At O'Toole Awards
Show Daily, David Goetzl - Friday, April 7, 2006
SCOTTSDALE, AZ - Creative poster child Crispin Porter + Bogusky added y ...
- New Data Reveals Virtually No Viewers For Time-Shifted Spots
MediaDailyNews, David Goetzl - Thursday, April 6, 2006
Advertisers determined to resist paying for ads skipped with DVRs can fi ...
- New AAAA Chair: Uphold Agency Accountability
Show Daily, David Goetzl - Thursday, April 6, 2006
SCOTTSDALE, Ariz. - New AAAA Chairman Anthony Hopp today urged the indust ...
- Agency Chiefs Remember Kaess
Show Daily, David Goetzl - Thursday, April 6, 2006
SCOTTSDALE, Ariz. - The death last week of DDB President-CEO Ken Kae ...
- Prime Scene Investigation: Top Shows Kill Commercial Ratings
MediaDailyNews, David Goetzl - Wednesday, April 5, 2006
Top network shows lose a considerable portion of their audiences during commerci ...
- Food Gives Buyers Something To Chew On: New Shows
MediaDailyNews, David Goetzl - Tuesday, April 4, 2006
Hungry for a bigger piece of the prime-time pie, the Food Netwo ...