- Name That Expert
Media Magazine, David Goetzl - Thursday, May 25, 2006
What would Martha Stewart's media company look like without its namesake? Perha ...
- The New Producers
Media Magazine, David Goetzl - Thursday, May 25, 2006
Not so long ago, Google ad chief Tim Armstrong was asked ...
- Digital Media Visionary Bolts MTV
MediaDailyNews, David Goetzl - Wednesday, May 31, 2006
Just as MTV Networks begins an upfront expected to focus heavily ...
- The Summer Of '24,' Fox Plans To Repeat Season
MediaDailyNews, David Goetzl - Wednesday, May 31, 2006
Seeking to give its growing hit "24" even more momentum, Fox wi ...
- NBC's Next 'Apprentice:' Olympic Gold Medalist
MediaDailyNews, David Goetzl - Wednesday, May 31, 2006
Searching for a way to give flagging reality show "The Apprentice" ...
- Brandtique: Chili's
MediaDailyNews, David Goetzl - Tuesday, May 30, 2006
The fajitas are good, the atmosphere pleasantly relaxed, and the chips a ...
- Few Marketers Registering Budgets Yet With Networks
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, May 26, 2006
Upfront negotiations aren't at a crawl. They haven't even made it th ...
- 'The Apprentice' Cuts Branded Entertainment Price
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, May 26, 2006
In a further sign that "The Apprentice" has lost luster as ...
- NBC Makes Major Changes To Its Fall Schedule
MediaDailyNews, David Goetzl - Friday, May 26, 2006
Once ABC moved "Grey's Anatomy" to Thursdays, it was a near certain ...
- 'Idol' Still Strong, Puts Fox In The Lead For 18-49 Viewers
MediaDailyNews, David Goetzl - Thursday, May 25, 2006
The fat lady is a long way from singing for "American Idol ...
- ABC Names Charlie Gibson New Anchor Of 'World News Tonight'
MediaDailyNews, David Goetzl - Wednesday, May 24, 2006
Looking to establish momentum before Katie Couric takes over the anchor cha ...
- Brandtique: Outback Steakhouse, Degree
MediaDailyNews, David Goetzl - Tuesday, May 23, 2006
By any measure, product placement seems to be on an inexorable expansi ...
- Thursday Night Drama: NBC Pilots 'Studio 60,' ABC Moves 'Grey's Anatomy'
MediaDailyNews, David Goetzl - Monday, May 22, 2006
NBC Entertainment President Kevin Reilly began upfront week saying it felt "vulnerabl ...
- Nets Eye Deals Outside Upfront, Explore New Media Options
MediaDailyNews, David Goetzl - Friday, May 19, 2006
Upfront week is usually dominated by talk about bold scheduling changes ...
- Fox Says Returning Series, Young Appeal Make Its Fall Lineup A Winner
MediaDailyNews, David Goetzl - Friday, May 19, 2006
Echoing a major theme put forth by CBS in its upfront annuall ...
- Fox, ABC Will See Biggest Upfront Gains, Report Says
MediaDailyNews, David Goetzl - Thursday, May 18, 2006
As upfront presentations draw to a close, a new report suggests th ...
- MyNetworkTV Lures Advertisers With Brand Integration, 'A' Positions, Less Clutter
MediaDailyNews, David Goetzl - Wednesday, May 17, 2006
When News Corp. announced plans to launch MyNetworkTV in February, the compa ...
- NBC's 'FirstLook' To Premiere Series Episodes Before They Air On TV
MediaDailyNews, David Goetzl - Tuesday, May 16, 2006
In a move that could pique affiliates that are already upset abo ...
- Brandtique: Jamba Juice
MediaDailyNews, David Goetzl - Tuesday, May 16, 2006
Product placement should be a low-risk marketing technique. For the right pric ...
- Falco: NBC Gloomy About Upfront, Hopeful For Digital
MediaDailyNews, David Goetzl - Tuesday, May 16, 2006
After yet another lackluster season, NBC would be hard-pressed to shine ...
- NBC Reverts To Drama On Thursday, 'ER' Goes 'Black' In January
MediaDailyNews, David Goetzl - Tuesday, May 16, 2006
After making a commitment at mid-season to return to a comedy-based Thursd ...
- Viacom's Freston Foresees More Digits, Mostly From Digital
MediaDailyNews, David Goetzl - Friday, May 12, 2006
Viacom's MTV Networks division expects up to 8 percent of its upfro ...
- Hyundai Deal May Spook Madison Avenue: Ad-Free Sponsorship Of Stephen King Series
MediaDailyNews, David Goetzl - Thursday, May 11, 2006
Has Hyundai found a dream marketing environment? The car maker has sign ...
- Joan Rivers To 'Dish' On Pop Culture On Bravo
MediaDailyNews, David Goetzl - Thursday, May 11, 2006
Joan Rivers, who has developed a following for her fashion critiques ...
- Hallmark's Scatter Prices Exceed Upfront Rates
MediaDailyNews, David Goetzl - Thursday, May 11, 2006
Foreshadowing a potentially strong upfront, the Hallmark Channel is experiencing scatter prici ...
- Advertisers, Agencies Float $50 Million Plan For Media Trading System
MediaDailyNews, David Goetzl, Joe Mandese - Wednesday, May 10, 2006
A group of big national advertisers and agency executives went public wi ...
- Fox Sets iTunes Deal, Fine Tunes Affiliates Deal
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, May 10, 2006
For the first time, affiliates will benefit from their parent network's iTun ...
- Arena Media To Place Screens In MLB Stadiums Featuring 'Live' Programming
MediaDailyNews, David Goetzl - Wednesday, May 10, 2006
Arena Media Networks, which operates an ad-supported network in sports venues, h ...
- Brandtique: Oreos
MediaDailyNews, David Goetzl - Tuesday, May 9, 2006
Kraft's Oreos just completed a two-part product placement on The WB's "7 ...
- ABC Gives Four Affiliates Green Light To Link To Hit Shows On ABC.com
MediaDailyNews, David Goetzl - Monday, May 8, 2006
In a move intended to placate affiliates who believe ABC is bypassi ...