- NBC Premieres Shows On Web, Then Broadcast
MediaDailyNews, David Goetzl - Wednesday, September 13, 2006
NBC will premiere new drama "Friday Night Lights" and freshman comedy " ...
- Brandtique: Trojan
MediaDailyNews, David Goetzl - Tuesday, September 12, 2006
If ever a show offered opportunities for organic product placement it wou ...
- TiVo: Old Shows Fare Better Than New Ones
MediaDailyNews, David Goetzl - Tuesday, September 12, 2006
Only six days before premiere week, TiVo's rankings of the shows peop ...
- NFL Goes Long: Global TV Loses, Internet Scores
MediaDailyNews, David Goetzl - Monday, September 11, 2006
Finding new revenue streams abroad is a top priority for the alrea ...
- Slim-Fast Sponsors Special 'Dancing With the Stars'
MediaDailyNews, David Goetzl - Friday, September 8, 2006
Slim-Fast will sponsor a special segment on ABC's new season of "Danci ...
- Ad Bureau Warns Of Spot TV Declines Next Year
MediaDailyNews, David Goetzl - Friday, September 8, 2006
Political ad spending and the Olympics are crucial to the local stati ...
- Credit Suisse: NBC Changes Rest On Performance
MediaDailyNews, David Goetzl - Friday, September 8, 2006
The idea that NBC should shake up tradition and unveil its fa ...
- A-B's New Marketing: Web-Based Entertainment In 2007
MediaDailyNews, David Goetzl - Thursday, September 7, 2006
Anheuser-Busch is the latest marketer to launch a Web-based entertainment platform disguis ...
- Discovery Gives 'Koppel' Advertisers Less Time, More Exclusivity
MediaDailyNews, David Goetzl - Thursday, September 7, 2006
With the exception of the Super Bowl, it's hard to find ...
- Discovery Health Taps Tacconi For Top Job
MediaDailyNews, David Goetzl - Thursday, September 7, 2006
Discovery Health Channel has a new chief. Len Tacconi, a marketing executi ...
- Sundance First: Net Hires Exec To Sell Advertisers Branded Entertainment
MediaDailyNews, David Goetzl - Wednesday, September 6, 2006
Sundance Channel, the Robert Redford-linked network that supplies provocative programming, is maki ...
- MTV, Kansas MSO Hope To Let Advertisers Update Spots In VOD
MediaDailyNews, David Goetzl - Wednesday, September 6, 2006
MTV Networks has partnered with a small Kansas MSO to address o ...
- Brandtique: Fear Factor
MediaDailyNews, David Goetzl - Tuesday, September 5, 2006
Nielsen's ad measurement arm came out with its list of the sho ...
- Report: NBC Is Primed, Reality Slammed
MediaDailyNews, David Goetzl - Tuesday, September 5, 2006
NBC may have a much-needed new drama hit if the first episo ...
- Sony Taps 'Nip/Tuck' For Fall Push
MediaDailyNews, David Goetzl - Tuesday, September 5, 2006
Sony Pictures has again turned to FX's "Nip/Tuck" to showcase its fa ...
- Wal-mart Review Spawns Strange Media, Brand Agency Bedfellows
MediaDailyNews, David Goetzl, Joe Mandese - Friday, September 1, 2006
Saatchi & Saatchi's decision to pull out of Wal-mart's massive creative a ...
- Nielsen: First Half Ad Market Grows 5.1%
MediaDailyNews, David Goetzl - Friday, September 1, 2006
Large spending jumps on the Internet and Spanish-language TV propelled overall 5 ...
- Ryder Keeps Trucking With CMT, Has No CPM
MediaDailyNews, David Goetzl - Friday, September 1, 2006
In a product-placement arrangement between Ryder trucks and CMT's popular "Trick ...