- Cleverworks Acquires Garlic Advertising To Rebundle Media
MediaDailyNews, David Goetzl - Thursday, November 30, 2006
Cleverworks, a boutique media shop run by a former top buyer ...
- NFL To Offer Live Games Online
MediaDailyNews, David Goetzl - Thursday, November 30, 2006
The NFL will offer live regular-season games over the Internet for t ...
- Microsoft To Be Sole Sponsor For ESPN's 'SportsCenter'
MediaDailyNews, David Goetzl - Wednesday, November 29, 2006
On the heels of Philips Electronics' deal to become the sole spons ...
- TiVo To Offer 'Program Placement' For Advertisers
MediaDailyNews, David Goetzl - Wednesday, November 29, 2006
TiVo, once the would-be assassin of television advertising and now looking ...
- Universal Aligns With U-verse, NBC Is First To Strike Deal With AT&T
MediaDailyNews, David Goetzl - Tuesday, November 28, 2006
AT&T, which has rolled out its telco TV offering in only o ...
- Brandtique: MailMate
MediaDailyNews, David Goetzl - Tuesday, November 28, 2006
A marketer looking to use product integration to help it tear ...
- Chrysler Sets Multilingual TV Plan, Spots Will Run In Three Languages
MediaDailyNews, David Goetzl - Monday, November 27, 2006
In February, Toyota caused a frisson with the first Super Bowl sp ...
- Heroes! This Net Has A Whole Channel Of Them
MediaDailyNews, David Goetzl - Monday, November 27, 2006
In today's crowded cable universe, it might take a superhuman effort ...
- Ford Won't Skimp On Marketing, But May Shift Mix
Marketing Daily, David Goetzl - Wednesday, November 22, 2006
[Automotive] Ford's ongoing turnaround efforts include an increase in advertising spending f ...
- Ford Boosts Media Budget, Emphasizes Digital In Revitalization Plan
MediaDailyNews, David Goetzl - Wednesday, November 22, 2006
Ford is in turnaround mode, which means spending "heavily" on marketing. T ...
- O.J. Project Cancelled: Advertisers, Affiliates Have Final Say
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, November 21, 2006
An avalanche of negative reaction from Fox affiliates stations, potential advertisers a ...
- Discovery's New Media Ops Gets Media-Planning Team
MediaDailyNews, David Goetzl - Friday, November 17, 2006
Discovery Communications has created a separate media-planning team for new-media operations, a ...
- Maggio Launches ReacTV In Tampa
MediaDailyNews, David Goetzl - Wednesday, November 15, 2006
ReacTV, the interactive media venture led by attention-grabbing entrepreneur Frank Maggio, wi ...
- Brandtique: Applebee's
MediaDailyNews, David Goetzl - Tuesday, November 14, 2006
No one knows if NBC's "Friday Night Lights" will last the seaso ...
- Crown Media May Put Hallmark Back On Block
MediaDailyNews, David Goetzl - Monday, November 13, 2006
Hallmark Channel parent Crown Media pulled the independent network off the aucti ...
- Viacom Eyes $500 Mil In '07 Digital Revs, Paramount To Return To TV Production
MediaDailyNews, David Goetzl - Friday, November 10, 2006
Viacom's new CEO plans to turn MTV Networks into a digital ca ...
- Scripps Cable Revs Up 6.6%, But Growth Slowed
MediaDailyNews, David Goetzl - Friday, November 10, 2006
The Scripps cable networks continue to show a significant jump in ...
- No Thanks Given, Macy's Pops Local Media's Balloon
MediaDailyNews, David Goetzl - Thursday, November 9, 2006
Say goodbye to political spending. With the election behind them, local statio ...
- NBC Launches 'iVillageLive,' Will Dovetail With Web Site
MediaDailyNews, David Goetzl - Thursday, November 9, 2006
NBC Universal, which has announced a sweeping effort to maximize corporate synergi ...
- ABC's 'Day Break' Gets Multi-Net Support
MediaDailyNews, David Goetzl - Thursday, November 9, 2006
ABC is turning to its corporate siblings for a multi-network on-air promoti ...
- NBC Asks NFL To Favor Owned Markets, Moves Ball Into Profit End Zone
MediaDailyNews, David Goetzl - Wednesday, November 8, 2006
Could NBC be urging the NFL to give it "Sunday Night Footbal ...
- Affiliates Register Mixed Feelings About MyNetwork TV
MediaDailyNews, David Goetzl - Tuesday, November 7, 2006
Despite MyNetworkTV's lackluster ratings over its first two months, executives at o ...
- Brandtique: TiVo
MediaDailyNews, David Goetzl - Tuesday, November 7, 2006
The "Gilmore Girls" offers up plenty of on-again, off-again relationships. But ...
- TVA Inks Deal With iTVX To Export Branded Entertainment
MediaDailyNews, David Goetzl - Tuesday, November 7, 2006
Branded entertainment is growing north of the border. A top producer ...
- MyNetwork Isn't For Everybody, Telenovelas Prove Not So Novel
MediaDailyNews, David Goetzl - Monday, November 6, 2006
With networks yanking weak shows off the air early in the seaso ...
- DVRs Boost Ratings, Networks Want Piece Of Action
MediaDailyNews, David Goetzl - Friday, November 3, 2006
DVRs are changing viewing habits--and network sales execs want in on t ...
- CNN Sales Extends Efforts With Small Biz Conference
MediaDailyNews, David Goetzl - Thursday, November 2, 2006
CNN's ad sales group hosts a second-annual "On the Rise Small Busine ...
- Sinclair Warns Of Competition From Web, Impact Of New Weblets
MediaDailyNews, David Goetzl - Thursday, November 2, 2006
Sinclair Broadcast Group offered further evidence Wednesday that the local station busine ...
- Cheers Or Al Jazeers? English Version Of Arabic Channel Comes To America
MediaDailyNews, David Goetzl - Wednesday, November 1, 2006
Despite the potential to be a tough sell to advertisers, the long-anticipat ...
- P&G Shakes Up Ad Budget, Favors Media That 'Work Harder'
MediaDailyNews, David Goetzl - Wednesday, November 1, 2006
The advertising budget of the world's biggest advertiser is in flux. Duri ...