- Latest 'New AT&T' Rebranding Begins Today
Marketing Daily, Emily Burg, David Goetzl - Monday, January 15, 2007
[Telecom] In what is starting to feel like an annual event, AT& ...
- Ma Bell's Rebirth: 'New AT&T' Ads Are Back
MediaDailyNews, David Goetzl - Monday, January 15, 2007
When it comes to rebranding itself, AT&T can't stop. A year aft ...
- Virgin Works Blue, Gets Satellite TV Too
MediaDailyNews, David Goetzl - Monday, January 15, 2007
Another airline has signed on for live, in-flight TV. Virgin America, t ...
- NBC Launches Horror Net: Scares Viewers, Comcast
MediaDailyNews, David Goetzl - Monday, January 15, 2007
NBC Universal wants to instill some fear in the competition--at least Comcast--wi ...
- Wolf Steps Down As MTV President, Viacom Shakeup Continues
MediaDailyNews, David Goetzl, Joe Mandese - Friday, January 12, 2007
Fifteen months after surprising the media world by taking a job insi ...
- KFC 'Idol' Ad: Can You Spot The Difference?
MediaDailyNews, David Goetzl - Friday, January 12, 2007
KFC, which caused a stir last year by embedding a promotional messa ...
- Scripps Wants To Sell Newspaper Biz, Enhance Cable Nets
MediaDailyNews, David Goetzl - Thursday, January 11, 2007
E.W. Scripps Co. wants to heighten value for its booming cable networ ...
- Fox Not Hot To Trot: Chernin Unhappy With 4Q Performance
MediaDailyNews, David Goetzl - Thursday, January 11, 2007
On the eve of a surefire ratings liftoff from "American Idol," Ne ...
- CMT Moves Into Mobile Space With 'Miss America'
MediaDailyNews, David Goetzl - Wednesday, January 10, 2007
In another sign that networks plan to spend 2007 moving aggressively in ...
- Brandtique: Nestle's Coffee-Mate, Match.com
MediaDailyNews, David Goetzl - Tuesday, January 9, 2007
Nestle's Coffee-Mate carries the tagline "Coffee's Perfect Mate." And the creamer's appearan ...
- State Farm Sows Deal With Nick, Hopes To Raise New Crop Of Kids
MediaDailyNews, David Goetzl - Tuesday, January 9, 2007
Like a good TV neighbor, State Farm is there--especially when it com ...
- 2007: Year Of the Mobile Devices
MediaDailyNews, David Goetzl - Tuesday, January 9, 2007
2006 became the year content distribution on the Internet took center stag ...
- Hola!: Qubo Launches 24/7 Kids Channel
MediaDailyNews, David Goetzl - Tuesday, January 9, 2007
Qubo, the 5-month-old venture that launched last fall in Spanish and Englis ...
- IAG: Helping Consumers Lifts Product Placement Effectiveness
Marketing Daily, David Goetzl - Monday, January 8, 2007
[Research] In its ranking of the most effective product placements for 200 ...
- ABC's 'Miracle Workers' Worked Miracles, Deemed Best Placement Of '06
MediaDailyNews, David Goetzl - Monday, January 8, 2007
To succeed at product placement, consider this advice: Help the consumer. That ...
- New Player: Private-Equity Firm Buys 9 TV Stations From New York Times Co.
MediaDailyNews, David Goetzl - Monday, January 8, 2007
Private-equity firms are quietly becoming the new media players. Oak Hill Capit ...
- NBCU Appoints Kerin VP Ad Sales
MediaDailyNews, David Goetzl - Monday, January 8, 2007
NBC Universal's syndication arm, which sells time for shows such as "Acce ...
- NBC's Triple Play: 'Donnellys' To Netflix, Then Online And Finally, TV
MediaDailyNews, David Goetzl - Friday, January 5, 2007
NBC, which has increasingly offered premiere episodes online before a show's on-a ...
- MGM To Syndicate 'Reno 911,' 'Chappelle'
MediaDailyNews, David Goetzl - Friday, January 5, 2007
Two edgy Comedy Central shows will go into syndication this fall wi ...
- Court TV: ESPNU, MAAC Basketball Reach TV Deal
MediaDailyNews, David Goetzl - Thursday, January 4, 2007
It is high time for low-profile sports conferences. With cable networks battli ...
- Dual-Action Marketing: Sixth Season 'Apprentice' Premiere Online, TV
MediaDailyNews, David Goetzl - Thursday, January 4, 2007
Call it dual-action marketing--and it is becoming standard practice. NBC is "premierin ...
- DVRs Impact Viewership, Increase Live-Plus Ratings
MediaDailyNews, David Goetzl - Tuesday, January 2, 2007
Media buyers take note: Once is not enough. Just ask DVR owner ...
- Brandtique: Converse's Chuck Taylors
MediaDailyNews, David Goetzl - Tuesday, January 2, 2007
Marketers can't resist network TV. Consider Converse's recent product placement of i ...