- Grubbs: New Fuse Post Dream For Him, Powerful Entity For Advertisers
MediaDailyNews, David Goetzl - Friday, March 30, 2007
A day after Omnicom announced it was creating a sports and entertainme ...
- Nielsen's New Ratings Give Boost To 'Grey's Anatomy'
MediaDailyNews, David Goetzl - Friday, March 30, 2007
Nielsen's new ratings that incorporate college students have been a boon f ...
- Grubbs Joins Exodus Of Top Media Buyers
MediaDailyNews, David Goetzl, Joe Mandese - Thursday, March 29, 2007
First Jon Mandel. Then Joe Uva. Now Steve Grubbs. Madison Avenue lo ...
- Merrill Lynch: Advantage To Nets In Upfronts
MediaDailyNews, David Goetzl - Thursday, March 29, 2007
It's early. But as buyers and sellers continue to posture in advan ...
- GSD&M's Spence To Walk Across America
MediaDailyNews, David Goetzl - Thursday, March 29, 2007
He probably won't stop at many Wal-Marts, even though some say ...
- Hallmark Plays Its Brand Card, Looks To Leverage Multi-Platform
MediaDailyNews, David Goetzl - Wednesday, March 28, 2007
Hallmark Channel has often been viewed as a widow in today's med ...
- History Focuses On Demos Without Any
MediaDailyNews, David Goetzl - Wednesday, March 28, 2007
The History Channel is working to shed its image as a ho ...
- Brandtique: GNC
MediaDailyNews, David Goetzl - Tuesday, March 27, 2007
It's time to jettison event planning as a challenge on reality-competition show ...
- Viacom Enlists Clinton To Draw Boomers To TV Land
MediaDailyNews, David Goetzl - Monday, March 26, 2007
Viacom may be trying to slash costs at MTV Networks, but ...
- World Wider Web: NBC, News Corp. Join Online Forces
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, March 23, 2007
At some point, one too many streams from "Heroes" and "24" beca ...
- ABC's Shaw To Ad Execs: Keep Ad-Skipping In Check
MediaDailyNews, David Goetzl - Friday, March 23, 2007
It's a stretch to say ABC sales chief Mike Shaw is ...
- Nielsen Launches Marketing Tool To Evaluate Product Placements
MediaDailyNews, David Goetzl - Thursday, March 22, 2007
With branded entertainment booming--and playing a visible role in networks' upfront presentations--Niels ...
- Sci-Fi Adds New Shows To Upgrade Lineup
MediaDailyNews, David Goetzl - Thursday, March 22, 2007
The Sci Fi Channel, one of the less heralded parts of t ...
- Mediaedge:cia's New C-Suite: Scanzoni, Doyle
MediaDailyNews, David Goetzl - Thursday, March 22, 2007
Mediaedge:cia has promoted two veteran media executives--tapping Lee Doyle as CEO Nor ...
- Commercial Ratings Get Industry Approval For Upfront
MediaDailyNews, David Goetzl - Wednesday, March 21, 2007
Despite widespread industry doubt that commercial ratings will be used as curren ...
- Under Fire: eBay Media Marketplace Slammed At ANA
MediaDailyNews, David Goetzl - Wednesday, March 21, 2007
Despite the talk surrounding the eBay Media Marketplace, the proposed online syst ...
- Brandtique: Lexus
MediaDailyNews, David Goetzl - Tuesday, March 20, 2007
When Lexus appeared on the March 4 episode of "The Apprentice," ...
- NBCU Hires Reichig As SVP Market Development
MediaDailyNews, David Goetzl - Tuesday, March 20, 2007
At a time when NBC Universal is making noise about offering advertise ...
- Rising Expectations: Ad Spend Up 4.6% In 2006
MediaDailyNews, David Goetzl - Tuesday, March 20, 2007
It's no surprise: powered by the Internet and to a lesser degr ...
- Gray Sees Jump In Political Revs, Wants Cash For Retrans
MediaDailyNews, David Goetzl - Tuesday, March 20, 2007
Like most station groups, Gray Television saw a boom in political ...
- Outdoor Channel: New Plans To Grow Circ, Advertising
MediaDailyNews, David Goetzl - Monday, March 19, 2007
The Outdoor Channel, now available in perhaps 30 million homes, wants ...
- Head Of Class: Fox Orders 13 New Episodes Of '5th Grader'
MediaDailyNews, David Goetzl - Friday, March 16, 2007
Even before it flew solo for the first time last night--without ...
- Lacrosse League Extends ESPN Deal
MediaDailyNews, David Goetzl - Friday, March 16, 2007
Major League Lacrosse, founded partly by the eponymous CEO of Body ...
- Bravo Reruns 'Friday Night Lights' To Enhance Visibility
MediaDailyNews, David Goetzl - Friday, March 16, 2007
Entertainment Weekly pegs "Friday Night Lights" as "network TV's best drama." Niels ...
- Scripps Upfront Offers Food For Thought, HGTV Too: Data Reveals High 'Receptivity'
MediaDailyNews, David Goetzl - Thursday, March 15, 2007
As Madison Avenue bandies about terms like ROI, return on objective a ...
- Product Placement Begins To Ebb, But Paid Deals Soar
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, March 15, 2007
With all the talk about new digital platforms for video, you mig ...
- MobiTV To Carry NBC's Broadcast Shows
MediaDailyNews, David Goetzl - Thursday, March 15, 2007
NBCU has linked with MobiTV (which serves as the backbone for ...
- Turner: We'll Get Your Brand Into Our Programming
Marketing Daily, David Goetzl - Wednesday, March 14, 2007
[Product Placement] "Insert your brand here" was the message Turner Broadcasting exe ...
- Turner's Upfront Pitch: Integrate Your Brand In Every Conceivable Niche
MediaDailyNews, David Goetzl - Wednesday, March 14, 2007
Insert your brand here was the message a parade of Turner Broadcasti ...
- On The Docket: Court TV To Get New Name, Larger Reality Bill
MediaDailyNews, David Goetzl - Wednesday, March 14, 2007
Come New Year's, the Court in Court TV is history. In ...