- Brandtique: Red Lobster
MediaDailyNews, David Goetzl - Thursday, May 31, 2007
Sometimes product placement is obvious--you see the product. Other times, it c ...
- Comcast Wants To Lead Interactive Ad Charge
MediaDailyNews, David Goetzl - Thursday, May 31, 2007
Comcast's top executive believes it's "imperative" the cable operator give advertisers ...
- Score: ESPN's Revsine Heads To Big Ten Net As Lead Host
MediaDailyNews, David Goetzl - Thursday, May 31, 2007
The Big Ten Network has snagged a well-known ESPN personality, Dave Revsin ...
- Silverman,Graboff Co-Chair NBC Entertainment, No Upfront Impact
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, May 30, 2007
The massive executive changes at the top of NBC--with executive producer B ...
- Madison Avenue Warms To Silverman, Expect Greater Product Placement
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, May 30, 2007
Will new NBC Entertainment co-chief Ben Silverman continue to be a frie ...
- MyNetworkTV Unveils Fall Lineup, Awaits Ad Response
MediaDailyNews, David Goetzl - Wednesday, May 30, 2007
After eschewing a formal upfront presentation this month, following a freshman ye ...
- TBS Goes Faith-Based To Promote 'House Of Payne'
MediaDailyNews, David Goetzl - Tuesday, May 29, 2007
TBS is looking for some divine intervention to boost tune-in for t ...
- BIA Sees Expected Rev Growth In 2008, Spanish TV, Too
MediaDailyNews, David Goetzl - Tuesday, May 29, 2007
The BIA Financial Network advisory firm predicts that the federal elections a ...
- Telemundo Airs Drama Without Ads, But Product Placement
MediaDailyNews, David Goetzl - Friday, May 25, 2007
In a bold move to narrow the large revenue gap with Univisio ...
- Maggio's ReacTV Aims At Broadband Distribution
MediaDailyNews, David Goetzl - Friday, May 25, 2007
Florida media entrepreneur Frank Maggio, best known for face-offs with Nielsen, ...
- Census Approaches Consensus, Narrows Review For Awareness Campaign
MediaDailyNews, David Goetzl - Friday, May 25, 2007
The Census Bureau has cut the number of agencies vying for i ...
- Rentrak Launches Mobile TV Trial
MediaDailyNews, David Goetzl - Thursday, May 24, 2007
Media-measurement company Rentrak is participating in a trial to gain insight in ...
- Brandtique: Jiffy Pop
MediaDailyNews, David Goetzl - Thursday, May 24, 2007
Product placement works well when resembling a museum tour--something with an a ...
- DirecTV Lures More Channels With HD Promises
MediaDailyNews, David Goetzl - Thursday, May 24, 2007
As DirecTV looks toward a ballyhooed 100 HD channels by the e ...
- AT&TU Adds Detroit, Telcos See Cable, Satellite As Real Threat
MediaDailyNews, David Goetzl - Wednesday, May 23, 2007
AT&T's telco TV service, which the company says is taking a quali ...
- Telemundo Goes Presidential: Offers 2 Debates Among Dems
MediaDailyNews, David Goetzl - Wednesday, May 23, 2007
The leading Spanish-language networks, Univision and Telemundo, plan to take an acti ...
- NBC Says Goodbye: Phillips Leaves 'Dateline'
MediaDailyNews, David Goetzl - Wednesday, May 23, 2007
High-profile NBC "Dateline" anchor Stone Phillips is leaving the prime-time news magazi ...
- Comcast: Eyes Fall Launch Of New Regional Sports Net
MediaDailyNews, David Goetzl - Tuesday, May 22, 2007
Comcast will launch its ninth regional sports network this fall with t ...
- NBC Keeps 'Deal' Out Of Summer Lineup
MediaDailyNews, David Goetzl - Tuesday, May 22, 2007
NBC continues to be mindful of ABC's much-chronicled overuse of "Who Wan ...
- LIN TV Explores Possible Sale, Stations In Top 50
MediaDailyNews, David Goetzl - Monday, May 21, 2007
The local station business continues to be transformed by the possibility ...
- Send Me Your Pitches: HDNet's Cuban Wants Original Ideas
MediaDailyNews, David Goetzl - Monday, May 21, 2007
Contrarian HDNet chief Mark Cuban says he's tired of the copycat ...
- Fox Fall: 10 New Shows, Great Stability
MediaDailyNews, David Goetzl - Friday, May 18, 2007
Fox Entertainment President Peter Liguori brushed aside suggestions that "American Idol" m ...
- Private Equity Sets Sights On Nexstar
MediaDailyNews, David Goetzl - Friday, May 18, 2007
Gushing private-equity dollars may be too much to resist for the 49-stati ...
- Marquee: WaMu Gets MSG Theater Name
MediaDailyNews, David Goetzl - Friday, May 18, 2007
New York's venerable Madison Square Garden may be one of the f ...
- Univision: We're No. 5 And We Got The Youth Creds
MediaDailyNews, David Goetzl - Thursday, May 17, 2007
Univision isn't looking to be No. 1--yet. Instead, it's making a "We' ...
- Uva Leads Univision Into Upfront
MediaDailyNews, David Goetzl - Thursday, May 17, 2007
At least outwardly, Joe Uva comes off as one of the mo ...
- Brandtique: TV Guide
MediaDailyNews, David Goetzl - Wednesday, May 16, 2007
Whither TV Guide? A few decades ago, it had stratospheric circulation a ...
- Pine Time: Publicis Finds Viewers No Longer Yearn For Prime-Time TV
MediaDailyNews, David Goetzl - Wednesday, May 16, 2007
During a week when broadcast networks are touting their coming prime-time far ...
- ESPN End Runs Broadcast Upfronts, Touts Importance To Advertisers
MediaDailyNews, David Goetzl - Wednesday, May 16, 2007
The most arresting aspect of ESPN's upfront presentation Tuesday morning wasn't t ...
- AMC Messes With Texas, Will Be Lone Star In Tourism Effort
MediaDailyNews, David Goetzl - Wednesday, May 16, 2007
Crudely put, Texas is messing with AMC. The state's tourism bureau ...