- Kilar Tapped To Head NBCU, News Corp. Net Video Venture
MediaDailyNews, David Goetzl - Friday, June 29, 2007
An Internet video venture, which NBC Universal has said will usher ...
- Ad Chief Picard Exits Lifetime
MediaDailyNews, David Goetzl - Friday, June 29, 2007
Lifetime's renowned ad sales chief Lynn Picard resigned Thursday, but the mo ...
- IAG To Measure Viewer Engagement On MTVN
MediaDailyNews, David Goetzl - Thursday, June 28, 2007
Looking for ways to show that viewers engage with the spots ...
- IMG Taps Gers To Head Entertainment Unit
MediaDailyNews, David Goetzl - Thursday, June 28, 2007
Looking to expand its U.S. entertainment production operations, well-known sports marketing fi ...
- Upfront: Group M Strikes Lifetime Deal
MediaDailyNews, David Goetzl - Wednesday, June 27, 2007
Group M signed a deal with Lifetime using C3 currency, believed ...
- Turner Ups Upfront Ante, Adopts Commercial Ratings As New Currency
MediaDailyNews, David Goetzl - Wednesday, June 27, 2007
The cable upfront market received a tailwind Tuesday as the Turner entertainme ...
- The Graying Of The Nets: Big 4's Median Age Over 40
MediaDailyNews, David Goetzl - Wednesday, June 27, 2007
The Big 4 are all over the big 40. With Fox's medi ...
- TV Takes A Backseat In Chrysler, Nick Ad Deal - And That's A Good Thing
MediaDailyNews, David Goetzl - Tuesday, June 26, 2007
In a deal that represents two continuing trends--one germane to Nickelodeon a ...
- Hallmark Adds New Ad Sales Research Chief
MediaDailyNews, David Goetzl - Tuesday, June 26, 2007
The Hallmark Channel is on an ad sales tear, adding an executi ...
- Head-to-Head: Fox Launches 'Lyrics' To Compete With NBC's 'Bee'
MediaDailyNews, David Goetzl - Tuesday, June 26, 2007
Hearing that Fox would try to beat it to the punch ...
- CW Rakes In $640 Million, Exceeds Upfront Goal
MediaDailyNews, David Goetzl - Monday, June 25, 2007
The CW wrapped its upfront late last week with an estimated volu ...
- Bravo Seeks To 'Affluence' Media Buyers, Break Through Upfront Clutter
MediaDailyNews, David Goetzl - Monday, June 25, 2007
In a campaign targeting media buyers, Bravo's melding of "affluent" and "influentia ...
- Agencies Register Cable Budgets, MTV Rebukes Commercial Ratings
MediaDailyNews, David Goetzl - Friday, June 22, 2007
As agencies began in earnest to register budgets for the cable marketplac ...
- 'Office' Politics: Turner Beefs Up Comedy Lineup
MediaDailyNews, David Goetzl - Friday, June 22, 2007
As Turner begins upfront negotiations, the network has added a popular come ...
- Brandtique: Garmin
MediaDailyNews, David Goetzl - Thursday, June 21, 2007
Remember when the 30-second spot was dead and branded entertainment was t ...
- VH1 Adds 7 New Series To Lineup
MediaDailyNews, David Goetzl - Thursday, June 21, 2007
Even as MTV Networks looks to bolster its online offerings, VH1 ...
- Shanas New VP Media Strategy At ABC
MediaDailyNews, David Goetzl - Thursday, June 21, 2007
Gary Shanas, who helped ABC launch hits "Lost" and "Desperate Housewives" whi ...
- Six Flags Moves Into TV Biz, Retains Control Of Dick Clark Productions
MediaDailyNews, David Goetzl - Wednesday, June 20, 2007
Since a slew of its top executives are TV veterans, Six Fla ...
- Belo Stations Are Undervalued, Says Chief Exec
MediaDailyNews, David Goetzl - Wednesday, June 20, 2007
With private equity firms seemingly chomping at the bit to acquire loc ...
- Oxygen Breathes Life Into eBay TV Market, May Suck Some From Other Nets
MediaDailyNews, David Goetzl - Tuesday, June 19, 2007
After months of struggling to get traction, the eBay-powered system for buyi ...
- New MTVN, Visible Deal Gives Advertisers Creative Control
MediaDailyNews, David Goetzl - Tuesday, June 19, 2007
In a move that gives advertisers an opportunity for greater viewer engagemen ...
- Enterprise: Private Ownership Transforms TV Station Biz
MediaDailyNews, David Goetzl - Monday, June 18, 2007
Private equity firms are transforming the station business. The head of t ...
- CNN, YouTube Coordinate User-Friendly Prez Debates
MediaDailyNews, David Goetzl - Friday, June 15, 2007
While previous presidential-campaign debates have featured candidate questions from a studio audien ...
- Silverman Taps Provocative Novela For NBC
MediaDailyNews, David Goetzl - Friday, June 15, 2007
The title--"Without Breasts There is no Paradise"--is provocative. And new NBC programmi ...
- VH1 Pushes Diana Concert On TV, Web
MediaDailyNews, David Goetzl - Friday, June 15, 2007
Keeping with the push to make premium content available live on-air a ...
- Commercial TV Ratings Commission Yields One Consensus: To Continue The Process
MediaDailyNews, David Goetzl - Thursday, June 14, 2007
With the national TV marketplace still torn over the proper role ...
- Brandtique: Verizon Wireless, 'On The Lot'
MediaDailyNews, David Goetzl - Thursday, June 14, 2007
It's almost comical what Verizon Wireless was attempting to do in i ...
- Horizon Says This Year's Upfront Deals Will Be 'Live' Only
MediaDailyNews, David Goetzl - Thursday, June 14, 2007
Despite networks insisting they will be paid for DVR-enabled viewing, the t ...
- Insight Communications To Offer Targeted Cable Distribution
MediaDailyNews, David Goetzl - Thursday, June 14, 2007
As cable operators continue to explore a one-stop-shop where an advertiser c ...
- HD Wars: Comcast Takes On DirecTV
MediaDailyNews, David Goetzl - Tuesday, June 12, 2007
Comcast could well be gearing up for a pricey marketing campaign ...