- Shades Of Grey: Agency Blurs Line Between Traditional And Digital, Coins 'Tra-Digital'
MediaDailyNews, David Goetzl - Friday, September 28, 2007
To signal it's ready for the New Media Order, top Grey executi ...
- Hearst-Argyle Committee Rejects Buyout Bid
MediaDailyNews, David Goetzl - Friday, September 28, 2007
With Hearst-Argyle's stock trading 11% higher than an offer price from Hear ...
- Martha Stewart Extends Brand To Costco, Will Launch Marthapedia
MediaDailyNews, David Goetzl - Friday, September 28, 2007
Martha Stewart's food line at Costco will kick off with a smok ...
- Soon, All Advertising All The Time On TV, Mobile, Web
Marketing Daily, David Goetzl - Thursday, September 27, 2007
[Entertainment] Firebrand CEO John Lack, an early MTV executive, is betting th ...
- Agencies Must Address New Media, New Challenges
MediaDailyNews, David Goetzl - Thursday, September 27, 2007
How dramatic is the digital revolution in the media agency business? ...
- Bilingual Tr3 Shows Get Nielsen Ratings
MediaDailyNews, David Goetzl - Thursday, September 27, 2007
MTV Tr3, the bilingual network aimed at Latino youth, will begin offeri ...
- Microsoft, NBCU Back Venture That Turns Ads Into Content
MediaDailyNews, David Goetzl - Wednesday, September 26, 2007
A multi-platform venture backed by NBC Universal and Microsoft that aims ...
- Wall Street To Hearst Corp.: Raise Your Price
MediaDailyNews, David Goetzl - Wednesday, September 26, 2007
Momentum continues to build on Wall Street for Hearst Corp. to increa ...
- TVB's E-Business System To Go Live In November
MediaDailyNews, David Goetzl - Wednesday, September 26, 2007
Despite potential fits and starts, an e-business platform for spot buying ...
- NBC Offers Free VOD, Cox Will Disable Fast-Forward Button
MediaDailyNews, David Goetzl - Tuesday, September 25, 2007
NBC said Monday it would join ABC in offering prime-time series fr ...
- Scripps Taps Media Storm For DIY, Fine Living
MediaDailyNews, David Goetzl - Tuesday, September 25, 2007
Scripps Networks has tapped Norwalk, Conn. agency Media Storm to handle med ...
- Carriage For Equity: DirecTV Gets Slice Of Tennis Channel
MediaDailyNews, David Goetzl - Monday, September 24, 2007
The Tennis Channel's recent distribution boost of approximately 9 million homes v ...
- UFC: Brand Us Mixed Martial Arts Standard
MediaDailyNews, David Goetzl - Monday, September 24, 2007
The increasingly successful Ultimate Fighting Championship, or UFC, has put its plann ...
- 'Cops,' 'Extreme Makeover' Score Viewer Ad Retention
MediaDailyNews, David Goetzl - Monday, September 24, 2007
New research offers hints at which shows provide the highest levels ...
- Nielsen: Local People Meters Begin Nationwide Rollout
MediaDailyNews, David Goetzl - Friday, September 21, 2007
Nielsen is adding local people meters to 38 markets over the ne ...
- ESPN Takes Vick Story To 'Town'
MediaDailyNews, David Goetzl - Friday, September 21, 2007
ESPN will air a "town meeting" next Tuesday focusing on the high-profi ...
- NBC Uses Mediaport ATMs To Push Late-Night, News Lineups
MediaDailyNews, David Goetzl - Thursday, September 20, 2007
Seeking another avenue to plug its content, NBC has signed a de ...
- Brandtique: Sonic
MediaDailyNews, David Goetzl - Thursday, September 20, 2007
At last spring's Discovery Networks upfront, sales chief Joe Abruzzese plugged t ...
- AT&T, Verizon Ramp Up Telco TV
MediaDailyNews, David Goetzl - Thursday, September 20, 2007
A day after a top Comcast official indicated the cable operator ...
- Murdoch Weighs Free Wall Street Journal Online
MediaDailyNews, David Goetzl - Wednesday, September 19, 2007
News Corp. head Rupert Murdoch said Tuesday that increased globalization has usher ...
- DirecTV To Roll Out VOD This Fall
MediaDailyNews, David Goetzl - Wednesday, September 19, 2007
After several delays, DirecTV's long-awaited VOD offering will be rolled out th ...
- Viacom Looks To New Web Sites For Revenue Growth
MediaDailyNews, David Goetzl - Wednesday, September 19, 2007
On the heels of MTV Networks' announcement that it has some t ...
- Albrecht Lands At IMG
MediaDailyNews, David Goetzl - Tuesday, September 18, 2007
Former HBO chief Chris Albrecht, who was forced out in May aft ...
- Hearst's Bid For H-A Complicated By Rising Share Price
MediaDailyNews, David Goetzl - Tuesday, September 18, 2007
Hearst-Argyle's shares hit $26 Monday for the first time since Hearst Cor ...
- Cablevision Kicks Off Jewish Channel
MediaDailyNews, David Goetzl - Tuesday, September 18, 2007
New York-area MSO Cablevision said it would offer the Jewish Channel ...
- NBC Mobile Carries Notre Dame Football
MediaDailyNews, David Goetzl - Tuesday, September 18, 2007
NBC will simulcast the remaining Notre Dame football games it airs th ...
- Meredith Broadcasting Sees Impact If Bloomberg Runs
MediaDailyNews, David Goetzl - Monday, September 17, 2007
Voters who are disaffected by politics as usual may not be t ...
- Card Sharks: 'Reno,' 'South Park' License Greetings
MediaDailyNews, David Goetzl - Monday, September 17, 2007
"Reno 911" and "South Park" are going places that Hallmark probably won' ...
- ABC Sends Hospital Gowns To Promote 'Grey's Anatomy'
MediaDailyNews, David Goetzl - Friday, September 14, 2007
In the latest stunt aimed at breaking through the clutter caused ...
- Brandtique: Etch A Sketch
MediaDailyNews, David Goetzl - Thursday, September 13, 2007
Who knew The Ohio Art Company has been around since 1908 wi ...