- ESPN To Air NBA Games On TV, Web
MediaDailyNews, David Goetzl - Wednesday, October 31, 2007
In the latest example of what could lead to so-called "cable bypass ...
- Dodge Sponsors Family Circle TV Special
MediaDailyNews, David Goetzl - Wednesday, October 31, 2007
Dodge will serve as the exclusive sponsor of a Family Circle-branded holid ...
- Nielsen: HD Usage Rises In U.S.
MediaDailyNews, David Goetzl - Wednesday, October 31, 2007
More than 10% of U.S. homes are receiving HD channels, according ...
- NBCU Extends Out-Of-Home Sales With Arena Deal
MediaDailyNews, David Goetzl - Tuesday, October 30, 2007
Looking for ways to extend its ad platforms beyond traditional TV a ...
- Wendy's Ready To Beef Up Advertising Initiatives
Marketing Daily, David Goetzl - Monday, October 29, 2007
[Restaurants] Wendy's said it would look to roll out "distinctive national advertising ...
- Wendy's To Beef Up Advertising, Marketing
MediaDailyNews, David Goetzl - Monday, October 29, 2007
While Wendy's itself might be on the market soon, the head ...
- Acme Communications To Sell CW Affiliate
MediaDailyNews, David Goetzl - Monday, October 29, 2007
The dissolving Acme Communications station group said last week it has wrapp ...
- Fox, Chevy Devise Clever Way To Series Billboards
MediaDailyNews, David Goetzl - Friday, October 26, 2007
Fox and Chevrolet have teamed up during the World Series on ...
- Scripps 3Q: Revs Up 2%, Sees Potential In Fla., Calif.
MediaDailyNews, David Goetzl - Friday, October 26, 2007
While touting the strong growth of its cable networks, particularly HGTV, t ...
- Spike, UFC Extend Deal Through 2011
MediaDailyNews, David Goetzl - Friday, October 26, 2007
Despite the booming popularity of mixed martial arts and the possibility th ...
- Brandtique: 'The Biggest Loser,' Nabisco
MediaDailyNews, David Goetzl - Thursday, October 25, 2007
Increasingly, bloggers who recap episodes for TV Web sites seem to ...
- Meredith Won't Split TV, Mag Divisions
MediaDailyNews, David Goetzl - Thursday, October 25, 2007
Although some media entities are spinning off their local station businesses, t ...
- NBC: 'Football' Break This Week
MediaDailyNews, David Goetzl - Thursday, October 25, 2007
NBC's "Sunday Night Football" will take this week off as part ...
- DirecTV Aims High: HD Starship
MediaDailyNews, David Goetzl - Thursday, October 25, 2007
DirecTV, which has been on an advertising blitz promoting its promise ...
- AT&T's U-Verse Gaining Customers, Leverage
MediaDailyNews, David Goetzl - Wednesday, October 24, 2007
AT&T telco's service--U-verse--is making inroads. The company plans to eventually make t ...
- Plan B: FX Readies In Case Of Writers Strike
MediaDailyNews, David Goetzl - Wednesday, October 24, 2007
FX is waiting for a strike--it's got contingency plans ready. "The Shield ...
- Tennis, Anyone? Herman Heads Channel's Sales
MediaDailyNews, David Goetzl - Tuesday, October 23, 2007
Fresh from a distribution bump, via a deal with DirecTV that giv ...
- NBC, Southwest Partner On Weather Info
MediaDailyNews, David Goetzl - Tuesday, October 23, 2007
Southwest Airlines and NBC Universal have launched a partnership that the airli ...
- Murdoch To Remain In News Corp. Saddle
MediaDailyNews, David Goetzl - Monday, October 22, 2007
News Corp.'s 76-year-old CEO Rupert Murdoch Friday said he plans to rema ...
- Magna: DVR Viewers Younger Than 'Live' Viewers
MediaDailyNews, David Goetzl - Monday, October 22, 2007
As the industry awaits the impact of C3 ratings, a new (ver ...
- Media General, Gannett Resist Split, See Value In Synergy
MediaDailyNews, David Goetzl - Friday, October 19, 2007
Not every media company with a lagging newspaper fleet is capitulating ...
- Hershey's Ups Ad Spend, Doesn't Sweeten Bottom Line
MediaDailyNews, David Goetzl - Friday, October 19, 2007
Given what it called disappointing third-quarter sales, Hershey's plans to boost ...
- Brandtique: Chevrolet, 'Law & Order'
MediaDailyNews, David Goetzl - Thursday, October 18, 2007
Count on product placement at NBC Universal to only accelerate going forwar ...
- Gannett Gets Big Stake In High-School Sports Site
MediaDailyNews, David Goetzl - Thursday, October 18, 2007
Media companies seemingly can't get enough high-school sports. Gannett is the late ...
- Ex-Turner Exec To Head Comcast.net
MediaDailyNews, David Goetzl - Thursday, October 18, 2007
In its efforts to diversify revenue streams and bolster its presence onlin ...
- Scripps Splits: Newspapers, Cable Form New Companies
MediaDailyNews, David Goetzl - Wednesday, October 17, 2007
The 130-year-old E.W. Scripps will divide itself into two publicly traded entitie ...
- NBCU Names Telemundo Vet To Lead Head Cable Ad Sales
MediaDailyNews, David Goetzl - Wednesday, October 17, 2007
Weeks after naming a new head of ad sales at its flagsh ...
- Greco Heads Lifetime Research, Brooks Retires
MediaDailyNews, David Goetzl - Wednesday, October 17, 2007
Lifetime has turned to an MTV research executive to take over f ...
- Hearst May Take Second Stab At Buying H-A TV
MediaDailyNews, David Goetzl - Tuesday, October 16, 2007
Even with Hearst Corp. rescinding its offer to buy out Hearst-Argyle shareholde ...
- Kaplan Exits GSN To Head Marketing For NFL Net
MediaDailyNews, David Goetzl - Tuesday, October 16, 2007
The executive who oversaw the new "Get in the Game" tagline f ...